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Francis Cassady
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Relatively Passive

Published on 6/18/2018
For additional information  Click Here



Francis Cassady 061818


deaf wife?

A man feared his wife wasn't hearing as well as she used to and he thought she might need a hearing aid.

Not quite sure how to approach her, he called the family doctor to discuss the problem.

The Doctor told him there is a simple informal test the husband could perform to give the doctor a better idea about her hearing loss.

Here's what you do," said the Doctor, "stand about 40 feet away from her, and in a normal conversational speaking tone see if she hears you. If not, go to 30 feet, then 20 feet, and so on until you get a response."

That evening, the wife is in the kitchen cooking dinner, and he was in the den.
He says to himself, "I'm about 40 feet away, let's see what happens." Then in a normal tone he asks, 'Honey, what's for dinner?"

No response. So, the husband moves closer to the kitchen, about 30 feet from his wife and repeats, "Honey, what's for dinner?" Still no response.

Next he moves into the dining room where he is about 20 feet from his wife and asks, "Honey, what's for dinner?"

Again he gets no response.

So, he walks up to the kitchen door, about 10 feet away. "Honey, what's for dinner?"

Again, there is no response.

So, he walks right up behind her. "Honey, what's for dinner?"

"Clyde, for the fifth time... CHICKEN!"

Relatively Passive


There really is something to say about writing fairly long rewarding content at least from Google's perspective.

Content seems to predominate these days as far as advancing your internet marketing name,brand,and blog.

Even from an advertising perspective,as content creation trumps banner ads and other forms of online marketing.

There's always been a significant tradeoff between writing for end-users and writing for SEO.

As marketers you've always heard,from day one,that you must write to solve a problem first,or write to contribute to the good of your peers,customers,and prospects.

Small online business owners who embrace content creation rather than throw more money at more traditional advertizing methods,that are hit or miss methods,are positioning themselves better than other incoming online entrepreneurs.

The reason is because small online business owners who blog are willing to put the work into content creation in a consistent manner and build their customer base.

Contrast this with small online business owners who are relatively passive with online advertisting and content creation.

Do banner ads even work any more?

Maybe,if you can afford thousands of dollars to place ads on the best and highest rated Alexa sites.

Media agencies have become more popular than ever, because a team is always more effective than an individual.

It is the job of the media agency to advise small online businesses on how and where to place effective online adverts.

In addition,media agencies advise how to create a positive picture of their customers relative to the world wide web.


But content marketing was led by content marketers before media and creative agencies ever caught on.

Content marketing actually goes way back to the early 1900s that saw food companies hand out cookbooks and recipes relative to their products.

It did not take long to see the efficacy of actually helping customers in their everyday lives,and the accompanying growth of sales.

Content marketing focuses on creating and sharing helpful content.

It is content that was created to help the customer, hence, the indirect sales method that is content marketing.

Internet marketers, have obviously translated the effectiveness of content marketing to the World Wide Web.

But individual bloggers and content marketers have gotten greater competition from traditional adverts,social media and social media agencies.

The individual blogger puts interesting and help stuff into their content by focusing on your customers,enquirers and peers.

You answer the question how can I help first.

Do you think the first online content marketers had the early 20th century food companies in mind?

You know the ones that increased revenue by leaps and bounds,by adding a free recipe book.

As IMers and SBOs we know,the key is original work that'll help and assist people.

Generally, the game changing article is not going to happen very often,if ever,because most content marketers are not the pulitzer prize winning authors or even professional authors.

However, they know their products and services,and can help people get pretty good insite and perspective before they make a buying decision.

They also add value to online marketers by showing them successful advertising sites.

As content marketers, you only discuss the sites that actually work, ones that actually do what they say.

They're never perfect,but they are effective, they are legit, they are honest, they are truthful.

You really don't want to spread around sites that are not the above.


How do you compete? You should always be striving to do better,learn more,provide more help, and give more.

A vast amount of past articles and blogs can be completely forgotten by new works that actually help people succeed.

But promoting your value-add article can be time consuming,and probably you'll need even more effort to promote,than you needed to write the content. .

So how do you promote?


Start putting together a promotion list with the different places and ways in which you will share every single post.

Send your article out on an email list you can rent a list in your niche at Udimi Solos,

Free syndication options:

Share this,

content syndication networks

Content syndication is the process of posting and promoting original web content such as articles, blogs and videos on third-party sites.

Quality content syndication networks often have large, established audiences that are very high in Alexa.

When you promote your content on these platforms, you can increase your visibility and brand, also, you'll improve your SEO.

Free Platforms:
SlideShare (Linkedin Affiliate Network)
Referral key


Stay hungry, stay foolish. Steve Jobs


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.





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