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Francis Cassady
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Objective Assessment

Published on 5/31/2018
For additional information  Click Here

Francis Cassady 053118


Two Coats?

While her husband was at work, a blonde decided to paint their living room.

After her husband arrives home, he finds his wife lying on the floor in a pool of sweat while wearing a parka and a mink.
He asked her what she was doing.

She said, "I wanted to prove to you that not all blonde women are dumb, and I wanted to do it by painting the living room."

He says that he was impressed at the good job she had done, but asked, "Why are you wearing two coats?

She replied, "I read the directions on the paint can, and they said, ''For best results, put on two coats!'"


Objective Assessment


A product review is a significant internet marketing technique that is used in affiliate marketing,as well as internet marketing.

Bloggers use the tool to leverage online products and services which they are promoting.

Recall, a product review blog post evaluates a company,publication or book,service or product.

You need to write the product review on a product with which you are familiar,and about which you can write inclusively with significant detail.

Best to have bought the product, but you can also gather information, study it, and then pen the review.

The reviewer's job is to do an objective assessment of an internet marketer's service or product.

The internet marketing psychology behind a review is that most people buy products based on a review,in contrast to a sales- oriented advert.


This is especially true online,just by the very nature of the internet.

The internet is used by people to research relevant products,and gain significant knowledge and insight through objective and concise information.

The information an enquirer looks to make an important online decision.

No enquirer wants to buy products and services based on hyperbole or misinformation.

So what do you do when you write the review?
How do you write it?
How do you disseminate it?

Look at the important parts from which the product review is constructed,lets summarize with these bullets:

  • Keyword Phrase in Title
  • Keywords in body
  • Picture or Video
  • Detailed Product Description
  • Who will benefit from the offering
  • Proof that the product does what you say it does
  • Positives and Negatives
  • Call-to-Action

You are not "selling" a product,you are offering essential objective information-both negative and positive.

Keep in mind, as you offer objective information you're not only trying to sell a product, you're also branding yourself and your company.

Every product or service in the world has some negative aspects.

Detailed product description is imperative,keeping in mind that you may use the various online media like videos and/or images.

Taking a screenshot is simple, regardless of which version of Windows you’re running. There are only a few steps — assuming you haven’t changed the default keyboard controls and shortcuts:

Your keyboard’s Print Screen key (PrtScr) copies your current screen.

You can then paste it into image editing software (like Paint) with Ctrl + V.

Pressing Alt + Print Screen will capture only the currently selected window.

You can give personal thoughts on the products,but you should be realistic,and explain how this product has worked for you, or someone you know.

Positive first-hand comments from persons who have used the services or products,are also important for the credibility.

Objectivity increases credibility.

Like any kind of content creative internet writing ,be sure to use a clear call-to-action.

Showing the way to the product.

Use well-researched keyword phrases,in the title and the body,with a keyword phrase for which people continue to search.

Some reviews offer 3-D close-up photos,which give a similar perspective when the product is viewed physically at a bricks and mortar store.

So if you cannot afford expensive camera equipment,you can use a smartphone, there are apps that'll let you manually focus and do some editing.

The "Camera plus" app for iOS visit , ) and the "Camera 360" app for Android and Iphone, lets you take and edit your photos right on your iphone.

Visit ; this site has camera 360 apps for the Iphone and the Android devices.


The word-length of the product review is totally dependent,on how long it takes you to thoroughly describe the product, and give testimony that supports credibility.

The dissemination of the product review is no different than the dissemination of your blog or article.


You set your product review on Facebook,Twitter, or blog .com,if you do not have a website.

There are also sites you can join and contribute your opinions and reviews.

Check out, and join if you like,so you can:get recommendations,rate products,give your opinion,as well as offer your product reviews.

Also you can write a review of any product listed on and start earning.

Don't be afraid to give your best to what seemingly are small jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the big ones will tend to take care of themselves. Dale Carnegie


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.







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