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Francis Cassady
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Francis Cassady   My Press Releases

Customers Come To Your Adverts

Published on 5/29/2018
For additional information  Click Here




Francis Cassady 52918




Sign Mixup?

Sitting on the side of the highway waiting to catch
speeding drivers, a State Police Officer see's a car
puttering along at 22 MPH.

He thinks to himself, "This driver is just as
dangerous as a speeder!"So he turns on his lights
and pulls the driver over.

Approaching the car, he notices that there are five
old ladies, two in the front seat and three in the
back, wide eyed and white as ghosts.

The driver, obviously confused, says to him,
"Officer, I don't understand, I was doing exactly
the speed limit! What seems to be the problem?"

"Ma'am," the officer replies, "You weren't
speeding, but you should know that driving slower
than the speed limit can also be a danger to other

"Slower than the speed limit? No sir, I was doing
the speed limit exactly twenty-two miles an
hour!" the old woman says a bit proudly.

The State Police officer, trying to contain a
chuckle explains to her that "22" was the route
number, not the speed limit.

A bit embarrassed, the woman grinned and
thanked the officer for pointing out her error.

"But before I let you go, Ma'am, I have to ask... Is
everyone in this car 0K? These women seem
awfully shaken and they haven't muttered a single
peep this whole time," the officer asks.

"Oh, they'll be all right in a minute officer. We
just got off Route 119."


Customers Come To Your Adverts



Pay per click advertising or PPC, is an internet advertising technique used to direct traffic to landing pages,sales pages, or websites,when a link is clicked in a PPC Advert.

The advertiser pays a publisher,like a website owner, PPC Ad network, or PPC Search network.

Obviously,Google AdWords and Facebook Ads are two huge PPC networks.
Adwords places your adverts alongside specific searches right on the

Search Engine Results Pages or SERP,in the right-side column,top of page and bottom of page.

Although, I haven't seen PPC adverts on the right side for Google Search as of late.

Facebook places PPC adverts on the desktop news feed,right-hand column, mobile news feed, and the instagram mobile.

PPC is the most efficient internet marketing advertising technique relative to targeted traffic,but probably the most budget breaking as well.

This is because people come hunting for your product or service rather than the converse.

These are probably not good PPC advertising networks with which to start affiliate marketing PPC advertising.

The reason is that they're too competitive and too expensive. Here are some alternative PPC networks:

  • Bing
  • Yahoo
  • Yahoo Gemini
  • Adroll

Recall,you want to find a target audience first before you develop,or find a product that'll solve their issue.

Interesting that you find the audience first. Basically, you're looking for low competition, but low to moderate demand products.

PPC is the most effective way to get that targeted audience to find your advert and click on your affiliate link.

This is because these customers are actively searching the "solution to their problem" as some IMers say.

Basically, it's about offering what a select number of people want, and you'll have about the same number of people wanting it month after month.

The highly valued PPC networks are able to direct customers right to your advert.


How is that done? Recall the use of the keyword phrases that these customer use to find your product or service offering.

These searchers are not only wishing to buy your product, they also become an important lead.

You establish an email list of buyers in which you can offer relative products and services.


PPC is efficient,both from a conversion and cost perspective, because it directs only the people most likely to buy your product or service, or sign up as a niche lead.

PPC requires keywords and keyword phrases just like you use with content marketing and SEO.

The process requires that you bid on the keyword or keyword phrase.

The most popular and competitive keywords cost the most per click.

Your relative position depends on the bid you make based on the keyword or keyword phrase.

You target phrases for which only your potential buyers would search.

Let's say you're selling Mancave items, you might target phrases like:
ultimate man cave accessories

cool gadgets for man cave

man cave cool stuff online

man cave must haves 2017

man cave items for sale

man cave items wholesale

man cave gifts for dad

cool things to have in a man cave

Whiskey Stave Beer Flights and Shot Glass Flights

Bomb Box Man Cave Backboard


Hubspot always does a terrific job with their pdfs, so I've included one on PPC advertising. It's oriented to Adwords, but applies to the other PPC platforms.

You want to read this thoroughly before placing a PPC advert.

Remember,the most significant,and free, keyword research tool is Google Keyword Planner.

Just go to Google Adwords,under "Tools" click "Keyword Planner",Click the ? for "Search for new keywords using a phrase,website,or category",then in the "Your product or service" box type your general keyword.

So you would type "weight loss",go to the bottom of the page and click get ideas.

The person who goes farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore. Dale Carnegie


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.


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