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Francis Cassady
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Francis Cassady   My Press Releases

SERP, PageRank,What's The Diff?

Published on 5/25/2018
For additional information  Click Here



Francis Cassady 052518



Who's outsmarting whom?

A woman and a lawyer were seated next to each other
on a flight from LA to NY.

The lawyer asked if she would like to play a fun game.

The woman, tired, just wanted to take a nap, politely
declined and rolled over to the window to catch a few

The lawyer persists and explains that the game is
easy and a lot of fun.

He explained, "I ask you a question,
and if you don't know the answer, you pay me $5.00,
and vice versa."

Again, she declines and tries to get some sleep.

The lawyer, now agitated, says, "Okay, if you don't know
the answer you pay me $5.00, and if I don't know the
answer, I will pay you $500.00."

This catches the woman's attention and, figuring there
will be no end to this torment unless she plays, agrees to
the game.

The lawyer asks the first question. "What's the distance
from the earth to the moon?"

The woman doesn't say a word, reaches into her purse,
pulls out a $5.00 bill and hands it to the lawyer.

"Okay," says the lawyer, "your turn".

She asks the lawyer, "What goes up a hill with three legs
and comes down with four legs?"

The lawyer, puzzled, takes out his laptop computer and
searches all his references, no answer.

He taps into the air phone with his modern and searches the net and the library of congress, no answer.

Frustrated, he sends e-mail to all his friends and coworkers, to no avail.
After an hour, he wakes the woman, and hands her $500.00.

The woman says, "Thank you," and turns back to get
some more sleep.

The lawyer, who is more than a little miffed, wakes the
woman and asks, "Well, what's the answer?"

Without a word, the woman reaches into her purse,
hands the lawyer $5.00, and goes back to sleep.




SERP, PageRank,What's The Diff?


Two strategies, sometimes referred to in the Industry as growth hacks,are the Content Marketing and SEO.

You're aware that these are marketing techniques you can use to more quickly increase your exposure and create a more personal clientele.

But SEO and Contenting Marketing comes with some internet marketing experience.

If you're relatively new to the Industry you're not aware.

But as you get a feel for your internet business progress and development,you’ll find yourself taking an approach of gradually, increasing your online presence.

This is done by writing valuable niche articles and using search engine optimization or SEO, to raise your online position.

Social media will also help considerably in that effort,as you all know how IBO has helped.

Content marketing works at the onset, because it allows fledgling affiliate marketers to advance their online affiliate business without a significant budget.

Social media also becomes an important affiliate marketing platform for growth,as IMers can advertise gratis.

Moreover, they can install value on their business page, as well as interaction socially on their primary social page. and start the building process.

Content Marketing

Recall,Content Marketing means simply creating lots of value on your website by writing relevant high quality blog posts, articles and features.

The objective is to brand yourself by giving people a reason to visit your site.

Your content is what demonstrates your knowledge and becomes the way to make a statement,or more precisely raise your brand.


As you build trust and authority,your name brand and website will be more known and visited.

Consequently,the products and services you recommend will be be taken more seriously by your audience.

Here's a well-done pdf from Hibspot,


Niche Authority

This establishing of niche authority and branding is what will eventually encourage people to sign up to your mailing list,and motivate other niche affiliates to work with you.

Establishing niche authority is what will help you raise the number of visitors you entertain per day.

From a pure SEO perspective,Google rewards unique blog posts of 2000 words or more.

The long posts are SEO oriented and written for PageRank.
Recall,PageRank, is the elevel of your site in Alexa.

As you raise PageRank your Website will become higher and more visible in SERP.

Shorter value-add articles,like a review, or keyword rich articles,are better for your getting a better SERP position more quickly.

They can add to the elevation of PageRank,but are more for quick-SERP oriented.

You basically brand with the shorter someting-to-say article that can help others.

These may or may not have keywords, as you are looking for PageRank and branding.


PageRank is based on the number of visitors, in contrast to an keyword-oriented article or blog to which you want high SERP quickly.

The reason is that you want people to either signup to your newsletter or you're interested in sales and other promptions.

The longer more in depth article that the Google bot looks for establishes PageRank.

PageRank evaluates your site relative to other sites in the World and the Country from which your site originates.

You coud say both are SEO oriented. PageRank for niche keywords,and SERP for product and services keywords.

Remember to establish PageRank you must drive people to your site, that;s the prime criteria.

Even though Google bot likes a longer article,it will mean nothing for PageRank,unless people like it.

You can have one page ranked high in SERP, will relevant keywords.
People will then find you look for the specific keyword.

Keep in mind, long-tail keywords are always best for driving traffic to a SERP article.

Long-tail keyword are not for traffic, but for people interest in what you have to offer, that is , for sales and other conversions.

Social Media

As we'd mentioned above,join social media sites.

Add a business page, and from their you can also add your value add SERP article. Google pays attention to articles in Facebook.

Obviously, you also want to work on your brand. Raise your brand, you also raise your site, and raise your site, you also raise your PageRank.

Remember,the key to a viable affiliate or IM marketing business is interaction,establishing trust,and gaining followers.

You know that as you add value consistently, and you gradually build an audience that trusts you,they will trust the products and services you promote.

As far as building interaction and trust, social media marketing is much like content marketing.


Bad times have a scientific value. These are occasions a good learner would not miss. Ralph Waldo Emerson




Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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