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Francis Cassady
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Take It Back To Square One

Published on 5/8/2018
For additional information  Click Here

Francis Cassady 050818



Waved at Mother?

A guy shopping in a supermarket noticed a little old lady following him around. If he stopped, she stopped. Furthermore she kept staring at him.

She finally overtook him at the checkout, and she turned to him and said, "I hope I haven't made you feel ill at ease; it's just that you look so much like my late son."

He answered, "That's okay."

"I know it's silly, but if you'd call out "Goodbye, Mom" as I leave the store, it would make me feel so happy."

She then went through the checkout ... and as she was on her way out of the store, the man called out, "Goodbye, Mother."
The little old lady waved and smiled back at him.

Pleased that he had brought a little sunshine into someone's day, he went to pay for his groceries.

"That comes to $121.85," said the clerk.

"How come so much? I only bought 5 items.."

The clerk replied, "Yeah, but your Mother said you'd pay for her things, too."




Take It Back To Square One


Google and Bing have the predominant search engines.

Recall, it's best to start a PPC campaign with Microsoft Bing, because of the lower cost associated with PPC Bing Ads.

If you're new to paid search advertising,be very wary of placing an ad on Google Adwords or Bing Ads, until you know exactly how it all works.

Some of the social media, like the Search Engine Sites,also have paid search adverts that can add up to hundreds of advertising dollars very quickly.

You know how a bad campaign can drain the budget and produce frustration.

You also know that the goal of paid search advertising is to get your advert in front of searchers,who are specifically looking for your product or service.

This,of course, is where the value of keyword research is so valuable, as well as, relevant.

Before you can even think about placing a PPC ad,you'll need to have done keyword research,and have compelling ad copy.

Here a great pdf from Boost CTR,
But lets take it back to the very beginning of an online endeavor,at which point you'll need to find a advantageous niche.

So how do you find a favorable niche that'll actually converts and makes you money?

Let's look at this from an ecommerce perspective.

It's really hard to make significant money on big-ticket products as you usually earn only 5 to 10% on electronic products like televisions and computers.

Most of the cash in ecommerce is made on the accessories of the large expensive items.

This is because accessories provide a much greater profit margin and customers always need and want the accessories that accompany electronic items.

Think about how many persons buy a case for their cellphone.

There's significant profit to be made on accessories.

This is why mini-niches are chosen that supply only an accessory or several accessories.

Take a look at some drop shipping product ideas,

Keep in mind,that a niche with lots of accessories has higher profit margins and fewer price-sensitive shoppers.

Finding a profitable niche will be the most important decision you'll make when you enter the industry or change directions.

We're looking at IMers from a part time make extra money online perspective, or also IMers and Affiliates entering the industry with the idea of building a full time online business.

In addition,those IMers who are looking to expand their online business into other money producing niches.

Once you choose your niche you'll need to establish an avatar, which is like a profile of a typical person within the niche,so you know and understand your audience.

The avatar is just the IMers way of describing the customers who wants your products and/or services.


Many of your younger audience who are overweight,could be candidates for the weight loss niche, as well as, the health and fitness niche,there's always overlap.

The higher age group in the health and fitness niche, is probably the baby boomers looking to maintain their health specifically targeting nutrition,age-related workouts,and fitness solutions.

Here's a free keyword tool:


For Google Adwords,click keyword planner in the Tools pulldown.

Then click "search for new keywords using a phrase,website,or category".
Under "your product or service" type in your keyword.

Then click the blue box at the bottom of the page called "get ideas".

This will bring up the average monthly searches and lots of keword ideas,with the average monthly searches,the competition, and the suggested bid for your PPC campaign.

Keep in mind,you can use these free keyword tools for other platforms.

For example, if you're an article writer and blogger,you can incorporate the keyword results into your blog.

The key figures are Average monthly searches and competition.

The secret of getting ahead is getting started. Mark Twain




Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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