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Francis Cassady
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Francis Cassady   My Press Releases

Ezines Are Like Solos-Kinda

Published on 4/2/2018
For additional information  Click Here


Francis Cassady 040218



Patient to Colorectal Doc


"Take it easy, Doc, you're boldly going where no man has gone before."

"Find Amelia Earhart yet?"

"Can you hear me NOW?"

"Are we there yet? Are we there yet? Are we there yet?"

"Any sign of the trapped miners, Chief?"

"You put your left hand in, you take your left hand out. You do the Hokey Pokey...."

"Hey!! Now I know how a Muppet feels!"

"If your hand doesn't fit, you must acquit!"

"Could you write me a note for my wife, saying that my head is not, in fact, up there?"



Ezines Are Like Solos-Kinda


Solo Ads are a technique under the "direct response" marketing scheme.

Basically, you generally get an immediate and measurable response to your advert.

Solo Ads are also called direct marketing messages.

Direct marketing messages are addressed directly to a list of relevant niche customers who've bought niche products , or have shown interest.

Recall, if customers have bought niche products once, they are more likely to buy them again.

Direct marketing in Internet marketing is usually in the form of email adverts or newsletter adverts.

Solo ads are one of the most effective ways of acquiring leads by sending adverts with links to your squeeze page.

Solo ads are used for leads mostly, this means getting signups to your list.

These are good niche leads, but not the best list signup leads.

So if you're a member of an affiliate program, solo ads are great because they become free members of the program,and are placed under you

If it is a "good" program, they'll stay under you for as long as you're a member.

The "bad" affiliate programs institute a term, and affiliates fall away after the term is up.

Personal list building is best done through a blog, as you build organically, people become interested in your site ,brand, and information.

Ezine Advertising is the other interesting form of direct response marketing.

There are digital newsletters on the Internet with millions of subscribers or many thousands of subscribers.

Numbers are not as important as relevancy however.

Placing ads in online newsletters is a relativley inexpensive way to reach your niche market rather quickly,especially when you compare it with other forms of internet marketing advertising.

People subscribe to ezine newsletters because they’re interested in receiving regular information on niche specific information relative to products and services.

Your blog post conveys detailed product information,which is not only detailed,but also has the ability to enlighten and guide.

But well written adverts conveying illuminating information ,will garner attention and sign-ups,conversions and possibly sales.

Do you see the contrast here between your article and your direct messaging advert?

The direct messaging advert says it very succintly, in a very appealing way, and you must offer a free product as part of the message.

Like solo adverts the predominate benefits of ezine advertising include:

You get more precise targeting than almost any other advertising option
email newsletter ads are a relatively inexpensive way to reach your niche market

An email newsletter ad or solo ad gets your message past spam filters

email newsletters ads can reach your target audience anytime and everywhere on the internet
email newsletter adverts provide lead generation
email newsletter like solo ads are verifiable and trackable
targeted leads are quality leads

Type of ezine ads:

Here the the types of ads ezine publishers offer.

  • Solo ads
  • Top sponsor ads
  • Banner ads
  • Middle sponsor ads
  • Text link ads
  • Advertorials
  • Bottom sponsor ads
  • Endorsed mailings
  • Reciprocal mailings
  • Partial list sends


Ezine marketing is basically renting space from ezine publishers as they send their newsletter to their already-built relevant-niche email list.

In return, you get back opt-ins or leads.

Here's an important email list finder,


Some of the top Solo Ad Vendors,
Take a look!

Solo Ad Sellers

You get only the clicks you pay for, not ALL the clicks from the ad!

Their list building method is secret - they will not let you join their list.

They do not provide content to readers ... they only send solo ads.

Most solo sellers have a website only so they can sell you more solo ads.

Some solo ad sellers REQUIRE you use their ad copy or landing page.

Some solo sellers will not allow you to use popular tracking services.

Ezine Publishers

You get ALL the clicks the ad creates. You are NOT limited!

You can join the ezine list before you buy the ad.

Publishers publish helpful content so readers pay attention!

The Publisher's site can be viewed online anytime.

You can use your own ad copy and landing page.


One of the most professional Advertising Sites is LeadsLeap, if you're not a member be sure to join here, I guarantee you'll be thrilled.

It shares up to 90% of its revenue with ALL its members and the advertising is outstanding - free or go pro like our professionals here at IBO.

With realization of one's own potential and self-confidence in one's ability, one can build a better world. Dalai Lama


April Fools


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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