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Francis Cassady
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Francis Cassady   My Press Releases

Help To Overcome Issues

Published on 3/31/2018
For additional information  Click Here




Francis Cassady 033118



Thinking outside the "box"??

There was a man who had worked all of his life and had saved all of his money. He was a real miser when it came to his money.

He loved money more than just about anything, and just before he died, he said to his wife, "Now listen, when I die, I want you to take all my money and place it in the casket with me.

I wanna take my money to the afterlife."

So he got his wife to promise him with all her heart that when he died, she would put all the money in the casket with him.

Well, one day he died. He was stretched out in the casket, the wife was sitting there in black next to her closest friend.

When they finished the ceremony, just before the undertakers got ready to close the casket, the wife said "Wait just a minute!" she had a shoe box with her, she came over with the box and placed it in the casket.

Then the undertakers locked the casket down and rolled it away.

Her friend said, "I hope you weren't crazy enough to put all that money in the casket."

She said, "Yes, I promised. I'm a good christian, I can't lie. I promised him that I was going to put that money in that casket with him."

"You mean to tell me you put every cent of his money in the casket with him?"

"I sure did, " said the wife. "I got it all together, put it into my account and I wrote him a check."


Help To Overcome Issues


The instruction-format blogging style has been around since the early times of the Internet and Internet Marketing.

Obviously this came from the physical environs of advertising,in fact, newspapers still use this in adverts.

Television, of course, has gotten totally insane, with adverts designed to prey upon the emotions.

Outlandish and designed to attract attention anyway possible.

Lots of puppies and kitties now.

Google has become rather averse to the instruction-format because they feel the some bloggers use technique called web scraping.

Web scraping is is a computer software technique of extracting information from websites.

Scraping is much like web indexing which uses a bot or crawler to compare information.

The main difference between scraping and indexing is scraping take samples to store and analyze.

I believe you understand indexing, the scheme search engines rely, used to position your site in the search rankings,or known in the industry as SERP.


Basically,Google uses scraping from relevant sites when it gives enquirers condensed content on SERP.

You are free to write an instructional blog,but you'll need to keep it within the good instructional writing blog parameters.

So how do you write an advisory blog and stay within these parameters?

First, you'll introduce the common problem into which most of your customers and niche members will eventually run .

They may have a current issue and have come upon your descriptive solution because they follow your blog,or follow you via the social media.

This is the mentality you need to have as you think about your instructional blog.

Why are you the one who'll solve the issue?

Because you've gone through it,and you know how to solve the issue,because you'd confronted it and solved it.

You've got an extreme interest in overcoming the problem, because you know how this can help other persons who have run into the difficult problem.

You'll need to talk about why you're solution is the best solution to overcome an issue.

It's best because you've simplified the solution.

You've taken the complex,analyzed,clarified, and made it streamlined,much more comprehensable.


You can offer this in your blog, or an eBook, or a video for the more involved internet marketing processes and procedures.

You can give precise steps if you are writing a procedure.... #1,#2,#3 and so forth,the more precise the better,for technical procedures.

You need to write the steps so you can direct exactly where to go from one step to the next.

This is precision help, help that people appreciate.

Have you ever followed directions that left a void,and you are stopped dead in your tracks?

A newbie could solve their issue, by following your concise and clear directions.

What's more,for the more involved instructional set, be sure to lay it out in chapters, numbered steps,as we'd discussed, or bullets.

Organization is key, as enquirers can go to specific parts of the instructional blog,and skip the parts about which they already have the needed understanding.

Screen shots are an important support for an instructional step, because the enquirer can see where they need to go next,like a category on a pull-down, for example.

The easier it is for the enquirer the better it is for your blog.


The Internet has changed learning and instruction, as specificity in the instructional blog is foremost,due to the volume of data and information on the Internet.

Write for the beginner, however,even the professional Internet Marketer can jump into the instructional blog,and pull out a difficult step,a step you've simplified and clarified in your instructional blog.

Put an explicit CTA at the end of your instructional blog.

Add your contact information and have the enquirer sign up or contact you for more details.

There is absolutely no reason to abandon such a highly effective blogging format.

Google is really just trying to punish blogger sites that use scraping for the wrong reasons.

The average internet marketer who uses instructional blogging to add value, is always in demand.

Interent Marketers use instructional blogging to make the internet a better place to work, and level the playing field for all participants.

Two roads diverged in a wood and I - I took the one less traveled by, and that has made all the difference. Robert Frost





Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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