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Francis Cassady
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Francis Cassady   My Press Releases

Exaggeration And Bias

Published on 3/23/2018
For additional information  Click Here




Francis Cassady 032318



Business Venture?

On their wedding night, the young bride approached her new husband and asked for $20.00 for their first romantic encounter.

Eagerly, her husband readily agreed.

This scenario was repeated each time they made love, for more than 30 years, with him thinking that it was a cute way for her to afford new clothes and other incidentals that she needed.

Arriving home around noon one day, she was surprised to find her husband in a very depressed state.

During the next few minutes, he explained that his employer was going through a process of corporate downsizing, and he had been let go.

It was unlikely that, at the age of 59, he'd be able to find another position that paid anywhere near what he'd been earning, and therefore, they were financially ruined.

Calmly, his wife handed him a bank book which showed more than thirty years of steady deposits and interest totaling nearly $1 million.

Then she showed him certificates of deposits issued by the bank which were worth over $2 million, and informed him that they were one of the largest depositors in the bank.

She explained that for the more than three decades she had "charged" him for romance, these holdings had multiplied and these were the results of her savings and investments.

Faced with evidence of cash and investments worth over $3 million, her husband was so astounded he could barely speak, but finally he found his voice and blurted out...

"If I'd had any idea what you were doing, I would have given you all my business!"


Exaggeration And Bias


There are almost 7 billion people on earth, 4 billion of which own mobile phones.

Nine out of ten mobile searches lead to an action. More than fifty percent lead to sales.

There are now a quarter of all internet users,who access the internet via cell phone only.

There are 271 million cell phone users in the United States.
Three quarters of mobile searches lead to action within one hour.

Computer users can take up to a month or longer to make a decision,about purchasing a product.

Cell phone users respond predominantly to text messages.

These are also called SMS messages (short message service) deals.

So most people search for products from their mobile devices,as we've seen from the stats above which I'd sited.

It's very Interesting to see the amount of people responding to SMS deals.But what about researching a product over a mobile device.

Recall, how icanget2 silent salesman app has become so popular,and many of IBO SBOs and IMers are writing reviews about this purposeful and effective Mobile Marketing App.

We've seen the significance of reviews in the past.

There have been surveys conducted by Dimensional Research, in which ninety percent of respondents who read online reviews said that a positive online review influenced their buying decision.

Eight-six percent said they were influenced by negative online reviews.

Obviously, people are going to look for an objective review,as some reviews that are put into circulation can be disguised as objective, but are indeed from someone who stands to benefit from the review.

Some of the best bloggers write objective reviews, even when you stand to gain from the product.

That's because, smart bloggers know that there an up side,as well as, a down side to virtually everything.

So if you're able to make an objective review of a product, people will listen.


There's a converse relationship here,as people will not listen to reviews from company spokespersons.

As an internet and affiliate marketer you know the importance of testimonials in adverts.

What is the first thing you do before you make an online decision?

That's right, you put the name of the company in Google Search, with the word "review" on the end.

You then hope that there'e an honest person who knows the product or service well enough to write an objective review.

This can be either positive, negative, or a combination,and there are plenty of negative products on the web.

People will really need to research every product or service on the web.

SBOs and IMers will need to vet all the online companies that's for sure, and even the bricks and mortar companies.

Branding is really the solution to get significant credibility without people having to constantly vet your online business.

Hence, online businesses,SBOs, IMers,as well as, offline businesses will continue to develop their brand.

You'd think trusted brands could apparently trump reviews, however, almost 7 out of 10 enquirers still looked for reviews even with a trusted brand.

Do you think the 30% is worth developing your brand? Recall, the very small percentage of customers or subscribers that actually consistently buy from you.

I believe they're in the 30% that trust your brand.
Brand recognition gives you the foot-in-the-door for devotees.

If you have a new product or service however,people still want to know what other people thought of your product or service.


Reliability of Reviews

Almost 100% of people on a specific survey said that they can spot a complete fake.

What's more,90% said that they could spot exaggeration and bias.

Enquirers believe reviews that are written with credibility and honesty,the author has their name and their photo associated with the review.

9 out of 10 persons did not trust an an anonymous review.

Staged testimonials will not work,you need the honest opinions of regular people.



So you'll need to collect as many organic affirmative testimonials from relevant customers as possible.

Once you have the confidence in your product and service,the best way to get positive testimonials for your business is to ask for them.

To encourage people to share their opinions about your company, it's a good idea to include a request with every business or social interaction, either in the social media or on your site.


To be honest, it's hard to get customers to comply with a request for a testimonial.

Usually you'll have to offer someting of value to get a testimonial.

For example, if you have credits in Rebrandable Traffic, you could offer like a 500 credits for a testimonial.

You can use social media plugins like WP Customer Reviews plugin-a Wordpress plugin.

The submissions are moderated, which means that you choose which reviews get shown.

Also,reviews are displayed to visitors in a friendly format, but search engines see the review microformat.

Reviews are one of the important IM strategies,that need to be incorporated into your strategic marketing plan.

Things do not happen. Things are made to happen. John F. Kennedy




Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.




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