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Francis Cassady
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Francis Cassady   My Press Releases

Getting To The Initial Nod

Published on 2/20/2018
For additional information  Click Here

Fran Cassady 022018




Interesting entrepreneur

A famous art collector is walking through the city when he notices a mangy cat lapping milk from a saucer in the doorway of a store and he does a double take.

He notices that the saucer is extremely old and very valuable, so he walks casually into the store and offers to buy the cat for two dollars.

The store owner replies, "I'm sorry, but the cat isn't for sale.

The collector says, "Please, I need a hungry cat around the house to catch mice. I'll pay you twenty dollars for that cat."

And the owner says "Sold." And he hands over the cat.

The collector continues, "Hey, for the twenty bucks I wonder if you could throw in that old saucer. The cat's used to it and it'll save me from having to get a dish.".

And the owner says, "Sorry buddy, but that's my lucky saucer. So far this week I've sold sixty-eight cats."


Getting To The Initial Nod


never stop learning

Internet and affiliate marketers are independent and students of online marketing.

Small online business owners are also students of IM.
And what's the point?

They're constantly learning and then applying what they've learned into action.

The tasks are many as IMers learn how to build a website, learn how to do online marketing;tasks are the constant promotions.

As an online marketer you understand the complexity and the numerous online relevant tasks that you strive to master.

But as you gain experience and learn how to negotiate the Internet, you're able to turn complexity into simplicity.

The point is that you are a student for life, you never stop learning.

Also, you constantly change your game to meet the needs of those you serve.


online business development


Developing yourself accompanies developing brand, or it could also be the converse.

But online education is needed for personal development, as well as, your online business development.

Newbies or even those IMers in the process of building an online business, can't afford to outsource tasks.

So you become the copywriter for your enterprise;just as are the promotion's person.

The good part of that is that you can reflect your personality and write value-add articles,something you can't do it promotions.

Content marketing accompanies your successful IM tasks or non-promotion activity,as you develop brand, as you develop an online endeavor.

Promotion means repetitive tasks,sort of your pick and shovel work.

gurus emails


I'm sure you read the gurus emails daily. What do they write about?

Yah, it's always how they made this much money, with this kind of advertising acumen.

But you know it's up to you to make it work,you'll listen to the gurus and what they have to say, but ultimately you must make it work.

You can do a great job just by expressing yourself,and add a bit of copywriting technique.

But how in the world do you get an initial nod? It's a lot of repetition, it's a lot of constant promotion.


The initial nod is sometimes called "foot in the door". Get that and you now become recognizable.

The second IM approach, is the opposite of the initial nod.This could be more of a marketing gaffe.

This second approach is sometimes called "door in the face", as you suggest a product first, expecting to sell a product or service.

Recall, even a blind squirrel catches a nut once in a while.

As my WorldProfit mentor advises weekly, you need to walk before you can run, you must consistently and constantly promote.

This is the busy function about IM, but the accompanying function is the most significant, that is content marketing to become more and more recognizable.

The IM education process will be at the fore as you become a savvy promoter and more recognizable on the WWW.

Promotions will put the enterprise in motion,content marketing will get you there.

Age is an issue of mind over matter. If you don't mind, it doesn't matter. Mark Twain




Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.


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