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Francis Cassady
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Francis Cassady   My Press Releases

Imaginative Formulas

Published on 1/25/2018
For additional information  Click Here

Francis Cassady 012518

And the answer is....

Q: What is your date of birth?
A: July fifteenth.
Q: What year?
A: Every year.

Q: What gear were you in at the moment of the impact?
A: Gucci sweats and Reeboks.

Q: This myasthenia gravis, does it affect your memory at all?
A: Yes.
Q: And in what ways does it affect your memory?
A: I forget.
Q: You forget. Can you give us an example of something that you've forgotten?

Q: What was the first thing your husband said to you when he woke up that morning?
A: He said, "Where am I, Cathy?"
Q: And why did that upset you?
A: My name is Susan.

Imaginative Formulas


This formula has been a primary blueprint,and was adapted by copy writers even before advertising became such an integral part Internet Marketing.

Keep in mind, that you need to always want to approach copywriting from your customers' perspective.

What does your prospect want to know?

Alway imagine yourself as your own customer.
It's all about what the customer needs and wants,and has almost nothing to do with the IMer.

There's a need to organize,just like when you wrote your college term papers.

The difference however,is that you write very conversational,informal, and simple with short sentences and paragraphs.

Write like you're writing to a friend.
You make it flow smoothly and naturally.

That being said lets look at 12 elements involved in writing advertising copy.

  • Subject
  • Hook
  • Features and Benefits
  • Unique Selling Proposals
  • Credibility
  • Bargain Appeal
  • Guarantee
  • Push (Importance of making an immediate decision)
  • No way you can lose with this
  • immediate delivery
  • Payment ease
  • Bullets

The sales video


The sales video,is now one the most advocated marketing tool and is a shorter version of the webinar.

Here are some tips to help get you thinking about one.

  • Keep the explainer script short. The length of your script will depend on your audience. ...
  • Put your message in the first 30 seconds. ...
  • Speak directly to the audience. ...
  • Find the right tone. ...
  • Tell a story. ...
  • Use humor wisely. ...
  • Pace yourself.


Recall, the subject line or headline is the most important piece of the sales letter, landing page ,email and other professional correspondence.

In the subject,you need to formulate the advantageous result from your offer.
Solve your customers' problem with your product or service.

You always need to be down-to-earth as well as able to relate to people on a human level.

One recommedation is to write a hundred headline subjects,and put them into a "swipe" file from which you can draw.You can get ideas from:

Copyblogger Archives ( ),
"Blog Triggers" is very interesting

digg ( )

Seven tips to make a video.

Remember happiness doesn't depend upon who you are or what you have; it depends solely on what you think. Dale Carnegie


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC



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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.


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