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Francis Cassady
Member Since: 8/11/2016
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Francis Cassady   My Press Releases

Validity With One Glance

Published on 1/17/2018
For additional information  Click Here

Francis Cassady 011718


A few to contemplate

... it's those small daily happenings that make life so spectacular.

... under everyone's hard shell is someone who wants to be appreciated and loved.

... the Lord didn't do it all in one day. What makes me think I can?

... to ignore the facts does not change the facts.

... when you plan to get even with someone, you are only letting that person continue to hurt you.

... love, not time, heals all wounds.

... the easiest way for me to grow as a person is to surround myself with people smarter than I am.

... everyone you meet deserves to be greeted with a smile.


Validity With One Glance


Sending email

Never use the dollar sign ($),as this will certainly be flagged as spam by the reputable ISPs and email companies.

Recipients are looking at your name, the subject line,and a snippet of the email copy.
Recall, you can't use the "free" word, use gratis or disguise free.

Each comes to view before the email is opened,so you see the need for the significance of each initial piece being very interesting and appealing.

The validity of the email can be determined with one glance .

Keep in mind,that the industry wide open rate is 20% and the average click through rate is only 3.36% in the home business opportunity niche.

Since the open rate is so significant, the object is to utilize the snippet and subject line to arouse or compel persons to open the email.

There will always be unsubscribes,everytime you send a "followup"email to your list.

There's an Industry wide average one quarter percent unsubscribe.
For a thousand suscribers 2.5 persons will unsubscribe.

Obviously,you'll need to constantly add subscribers and grow your list to not only offset the unsubscribes,but to keep your business growing and healthy.

Your list,if done correctly,will become your business' main asset.

Recall,subject line is the most important part of the email message, because it is the entrance to your email body.

Always write a subject line like you're addressing a friend.

If your open rate is below the normal industry open rate, look at the subject line first.
Stay away from sales pitches and anything resembling spam.

You can recommend products and services that have significant value,something you would purchase, but only after a "connection" is made.

That connection can be the most important part of any email list.

Yes, you can build a significant list from solo ads.

Be sure to use interesting and unusual diction and syntax in the subject line,such as question marks,brackets and percentages:

Do you believe in miracles? [see video] or [free report];

Really 99% will fail in there diet without this
100% of successful marketers have this tool.

Use the word "report" don't use the phrase "free gift".

Be sure to write in the second person singular or plural, "you, your,yours" and not the first person singular,"I".

Keep in mind that send time is important, because you'd like your email to arrive first AM, when the recipient is fresh and just starting their day.

Be sure to send the same email out to those who didn't open the initial email, but this time,change the subject line.

Once they've opened the email,you want them to click the link,this is the all important click through rate or CTR.

Recall you need to position a link above the fold, this means as close to the top as possible.
Put your link in the email body after not more then 2 or 3 lines.

Use a second link and a post script.
Post scripts seem to always get read, therefore a great place to put your link.

So you want to write your emails with a compelling subject.
The email body needs to be terse but concise.

Keep the paragraph width very narrow and the length very short,as that will make it much easier to read through your email.

Recall,conversion rate is the rate at which you get the recipients to take the desired action.

The desired action will be to get an optin or signup to your list.
Safelists and Solo Ads are used primarily for getting signups,just like your blog.

Also, social media adverts are generally used for signups.

It's hard to get meaningful sales,or sales that are not-lucky, using these tactics.
Meaningful sales come from customers,and customers imply relationships.

Keep in mind, that a small percentage of your list will buy 50% of the products and services that you sell.


This small group (.5%) will be your core group of loyal customers.

This is the group on which the future success of your business will depend.

You need to build relationships with gratis products and by promoting significant value-add products or services.

If you prioritize these guidelines,you will maintain that core group upon whom you can depend for 80% of your business.

The best email marketers are the ones who are the most consistent in sending out their emails.

It's not frequency of mailing, it's consistency of mailing, and knowing how to create relationships, how to create that core group, that .05%.

Fear defeats more people than any other one thing in the world. Ralph Waldo Emerson



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC



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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.


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