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Francis Cassady
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Francis Cassady   My Press Releases

Effective Marketing Model

Published on 12/30/2017
For additional information  Click Here

Francis Cassady 123017



True love?

True love lasts forever It’s the World Cup Final, and a man makes his way to his seat right next to the pitch.

He sits down, noticing that the seat next to him is empty.
He leans over and asks his neighbour if someone will be sitting there. ‘No,’ says the neighbour. ‘The seat is empty.’ ‘This is incredible,’ said the man.

‘Who in their right mind would have a seat like this for the Final and not use it?’
The neighbour says, ‘Well actually the seat belongs to me. I was supposed to come with my wife, but she passed away.

This is the first World Cup Final we haven’t been to together since we got married.’ ‘Oh, I’m so sorry to hear that.

That’s terrible….But couldn’t you find someone else, a friend, relative or even a neighbour to take her seat?’

The man shakes his head. ‘No,’ he says. ‘They’re all at the funeral.’


Effective Marketing Model


Adwords is a pay-per click model that rests upon a simple yet effective advertising strategy called search engine marketing or SEM.

Google processes over 40,000 search queries every second .

That means 3.5 billion searches per day and 1.2 trillion worldwide searches per year.
The result is that 80% of Internet traffic to websites come from SEM.

Obviously, if you want serious results and you can afford a budget then SEM is the most effective way to market.

Placing your advert on search engines will help you reach bona fide customers in your market.

As you know,the PPC model is the more efficient form of advertising for sending customers looking for your opportunity or product.

SEM is the most pervasive as well as efficient. This also means that SEM is the most effective.
So with Adwords SEM,your advert can be seen by persons anywhere in the world..

You basically can do online business 24 hours a day, anytime, anyplace.

The time zones give you that opportunity.

That's why this is the most sought after model and sought-after Search Engine--Google.

As above which we've proven this by the amount of traffic generated.

Recall for your advert to be seen and clicked frequently, it will have to be placed near the top of the page.

PPC makes it significantly easier to reach page one SERP, as you bid on your keyword.


This is called SERP ( search engine results page). Recall it's infinitely easier for page one SERP, if you are presenting an offer to a product or opportunity.

With CPC Automatic bidding you'll pay only when someone actually clicks on your advert and looks at your landing page or website.

You basically set a daily budget and let AdWords (or other Search Engine) adjust your CPC bid.

This auto-adjust feature will allow for the most efficiency and the most clicks on your advert.

Manual bidding is done by CPC experts or those who are very familiar with the CPC processes and procesdures.

Bear in mind, that for branding and name popularity, like on social media, marketers use the Display Network, in which you buy impressions.

Grouped in the 1000s, it's called vCPM;you pay for every 1,000 times your ad appears in the Display Network.

Recall,when using the term PPC you are looking at SEM from the customers' perspective.

CPC is looking at SEM from the advertiser's perspective, as IMers pay so much per click.


If you look at SEM from an SEO perspective ,your Website's chances of making page one SERP is very remote.

This is because you use keywords for your site that are almost virtually impossible to compete with the Big Boys.

Recall, SBO's need to concentrate on their products and opportunites, but with long-tail and specific keywords.

It may take some time but you can make it to high SERP with the SEO form of SEM, butit's orinrted to articles with specific keywords.



  • SEM is search engine marketing
  • SERP is search engine results page
  • SEO search engine optimization
  • CPC is cost per click
  • PPC is pay per click
  • vCPM is views cost per millenium (millenium=thousand)


Let our New Year's resolution be this: we will be there for one another as fellow members of humanity, in the finest sense of the word. Goran Persson


Character is the ability to carry out a good resolution long after the excitement of the moment has passed. Cavett Robert




Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, I love communication,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC



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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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