Join me @ IBOtoolbox for free.
Francis Cassady
Member Since: 8/11/2016
performance / stats
Country: United States
Likes Received: 9430
Featured Member: 16 times
Associates: 923
Wall Posts: 1322
Comments Made: 8039
Press Releases: 571
Videos: 5
Phone: 7632574094
Skype:     Francis Cassady
profile visitor stats
TODAY: 331
TOTAL: 1095313
are we ibo associates?
active associates
Rix Robinson    
Last logged on: 5/23/2019

Bobby Brown    
Last logged on: 5/23/2019

Ro Mitchell    
Last logged on: 5/23/2019

Pathway Global    
Last logged on: 5/23/2019

Phil Schaefer    
Last logged on: 5/23/2019

Martin Streather     
Last logged on: 5/23/2019

Joy Goulet-Jones     
Last logged on: 5/23/2019

Michael Gielfeldt    
Last logged on: 5/23/2019

denzil ward    
Last logged on: 5/23/2019

Velma Joseph     
Last logged on: 5/23/2019

Linda Michel White      
Last logged on: 5/23/2019

victor chukwuemeka    
Last logged on: 5/23/2019

Tony Mallins    
Last logged on: 5/23/2019

Joe Coon    
Last logged on: 5/23/2019

David Williams     
Last logged on: 5/23/2019

other ibo platforms

Francis Cassady   My Press Releases

Content Sells Better Than A Great Offer

Published on 12/9/2017
For additional information  Click Here



Francis Cassady 120917


murphy's laws on work

Everything can be filed under 'miscellaneous.'

Never delay the ending of a meeting or the beginning of a cocktail hour.

To err is human, to forgive is not company policy.

Important letters that contain no errors will develop errors in the mail.

There is never enough time to do it right the first time, but there is always enough time to do it over.

If you are good, you will be assigned all the work. If you are really good, you will get out of it.

If it wasn't for the last minute, nothing would get done.

At work, the authority of a person is inversely proportional to the number of pens that person is carrying.

When you don't know what to do, walk fast and look worried.

No one gets sick on Wednesdays.

The longer the title, the less important the job.

Machines that have broken down will work perfectly when the repairman arrives.

Once a job is fouled up, anything done to improve it makes it worse.



Content Sells Better Than A Great Offer


Our IMers and SBOs definitely know about B2C (Business to Consumer) best email practices.

Business to Business (B2B) email marketing is significantly different.

Obviously,the recipient is a business contact, consequently, many of the B2C marketing criteria don’t apply.

Marketers have to reorient B2B emails, they have to strike the correct chord with the businesses to which they're emailing.

Businesses have long buying cycles, so you'll be sending more emails in a much longer window.

To optimize the effectiveness of your email campaign make sure you take the time to learn more about your prospect's business and what you can do to help them.

The B2B email is in the form of strategic, more business oriented email.
Like B2C marketing automation is a basic functionality.

Like witting a value-add blog, content sells better than a great offer.
Keep in mind, B2B email marketing the Call to Action link text “more info” trumps Call to

Action texts like “click here now” or “buy now.”
You need information that is aligned with interests and business niche of the B2B recipient.


Recipients need to be informed about product options, read helpful and value-add content.
You have to strike engaging content, in a very concise way.

Also, businesses need to vet your products and services, and one of the best ways of offering proof is by using the testimonial.

Just like B2C emails , business customers like engaging content.

But you engage in a business tone, not a social-media-type tone.
But how do you engage and keep a business tone?

You'll need to find creative ways to convey the message.
It's not about selling products and services, at least initially,it's more about selling content.

Each stage of the buyer decision asks for their own type of content.


Recall, another important difference between B2C and B2B is that you'll be trying to convince a group not an individual.

How do you target the correct people in the business organization to which you're interested in initiating a business relationship.

The size of the company is a huge predictor of reaching the right people in your target group.

In the B2B email process, a purchase decision is never made by a single person.

A group of people is involved with the purchase of your product or services.


Collectively they form the Decision Making Unit.

The difficult piece is targeting your email to the influencers and the final decision makers,because both groups have input is a purchase decision

You can see the issue as you must appeal to several Individuals, who collectively make the purchasing decision.

Emails that correctly address the concerns of various individuals will be the most effective.

You'll need to put an email marketing strategy in place to diversify your messages and collect additional concerns for targeting purposes.

Basically, be certain that you clearly articulate what advantages your company can provide to your opportunity company.

Last,be sure that you have a clear compelling CTA, as you can't be afraid to ask a prospect for their business, knowing your strategic B2B email will never be perfect.

Always track your results, especially OR and CTR.

Adopt the pace of nature: her secret is patience. Ralph Waldo Emerson




Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, I love communication,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC


If you're looking to generate an additional income or wish to get started online, I'll share with you, a simple system which is helping people achieve their financial goals. Please take a few minutes to see how you could benefit by clicking the links below, or click here for important information.

35 Reasons WHY We Have Paid Out Over 10 Million In Commissions... (OMG You Gotta See This)


[Auto-Mailer System] Promote YOUR Website To Over 500,000 Websites (SEO Optimizer Pro Included)


[ Lifetime Membership in 12 Traffic Generation Sites ] A LIFETIME Of Traffic at ZERO Cost!
Don't miss this Go here now=>>>


Please friend me on Facebook

click here

Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.


Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.