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Francis Cassady
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Francis Cassady   My Press Releases

Reliable Marketing Technique

Published on 12/7/2017
For additional information  Click Here

Fran Cassady 120717


A bet on a certain outcome

Jack, walked into a sports bar around 9:58 pm. He sat down next to this lady at the bar and stared up at the TV... The 10:00 news was on.

The news crew was covering a story of a man on a ledge of a large building preparing to jump.

The lady looked at Jack and said, "Do you think he'll jump?" Jack says, "You know what, I bet he will."

The lady replied, "Well, I bet he won't." Jack placed $30 on the bar and said, "You're on!"

Just as the lady placed her money on the bar, the guy did a swan dive off of the building.
The lady was very upset and handed her $30 to Jack, saying, "Fair's fair... Here's your money."

Jack replied, "I can't take your money, I saw this earlier on the 5 o'clock news and knew he would jump.

"The lady replies, "I did too; but I didn't think he'd do it again."


Reliable Marketing Technique


Let's talk a bit about a reliable marketing technique which is content marketing.
But why are there so many articles that have zero engagement and zero conversions?

There are many internet marketers using the blogging platform,but most have little success.
Here's some ideas that'll assist you in your content marketing efforts.

First, if there is an online marketing idea about which several bloggers have written that people pay attention.

Go ahead write about that subject, just be sure to add to the subject, go a little further, add some additional value, add some relevant articles, white papers and pdfs.

You basically take it further than the previous writers, as you always strive to make things better.

Blogging is usually not about the number of posts that you put on your site,it's more about the quality of posts which you put on your site.

Don't get me wrong quantity does help and gets you out there and noticed, but quality gets you engagement.

Recall,from a SEO and Google bot perspective,it's always looking for longer more relevant articles.

Basically,Google gives extra SERP weight to articles that exceed 2000 words.
So when I'd mentioned quantity,I meant a great number of articles does not trump a 2000 word gem.

Obviously,posting on your site everyday for the sake of posting is important.

To drive competitive keyword-rich article in SERP for a specific offering , you'll need a longer more qualitative post.

Keep in mind,that if you post infrequently, it doesn't mean inconsistent,and the key to building a quality blog and brand website,is all about consistency.

Recall the focus is on people , a site that does well with the search engines is about keywords, a site that commands respect focuses on people not search engines.

The primary way to build a great site with persistent and steady visitors is focusing on people.
You can work on SERP, but not for your overall site.

It's more about an article in which you install relevant supporting keywords, for a product offering. Get that to page one SERP.

Your chances of getting your website on page one SERP, obviously not impossible, but improbable.

Your Website emphasis is on a people friendly content,on users,and niche members, not search engines.

Print Friendly is a Chrome extension that will transform your blog into a PDF.

Print Friendly removes ads, navigation and junk before your print. Pages are optimized for the ultimate print reading experience.

Print friendly is a significant tool to create an ebook,in the form of a PDF, that visitors can download in exchange for their email address.

Remember,the primary focus is to build an email list.I believe you all know the significance of a viable and personal email list.



There is also a Wordpress plugin that'll convert you article into a pdf ,
called Print, PDF & Email by PrintFriendly.

Click the URL to get the PrintFriendly auto converter,this is a super-cool converter.

This is the most significant tool there is online to create eBooks write from your article,so don't miss this:

Search engines will use a maximum of 160 characters for your post description on their results pages.

If you don’t create a meta-description which is a concise summary of your post's content, the search engine will often take the first 160 characters of your post.

If your meta-description is fewer than 160 characters, you’ll see the full description in the search engine,if more than 160 characters it will be truncated.



Without continual growth and progress, such words as improvement, achievement, and success have no meaning. Benjamin Franklin



Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, I love communication,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.


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