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Francis Cassady
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Francis Cassady   My Press Releases

Steering The Ship In A New Direction

Published on 11/15/2017
For additional information  Click Here

Francis Cassady 111417


Yah kids are smart

Socrates was a famous old Greek teacher who went around giving people advice. They killed him. He later died from an overdose of wedlock which is apparently poisonous. After his death, his career suffered a dramatic decline.

Julius Caesar extinguished himself on the battle fields of Gaul. The Ides of March murdered him because they thought he was going to be made king. Dying, he gasped out "Same to you, Brutus."

Joan of Arc was burnt to a steak and was canonized by Bernard Shaw for reasons I don't really understand. The English and French still have problems.

It was an age of great inventions and discoveries. Gutenberg invented removable type and the Bible. Another important invention was the circulation of blood.

Sir Francis Drake circumcised the world with a 100 foot clipper which was very dangerous to all his men.


Steering The Ship In A New Direction



Every online business needs a marketing strategy, and that includes ecommerce.

It's relatively easy for anybody to start an online business, but sadly, as you know, the vast majority of them will fail.

But while the majority of online businesses fail, but the ones that pull through and succeed have implemented an ecommerce strategy.

Lets talk a bit about the most strategic implementations for your internet business specification and subsequent development .

Savvy marketing planners are able to incorporate strategic planning as they start a venture.

This rings true for not only the newbie coming into the industry, but also, the intermediate marketer and even the advanced IMers.

Those who are maybe steering the ship in a new direction.

Consider what your marketing strategy will, be before you figure out what to sell, select a domain name, design your site and incorporate into a LLC.

Recall, the significance of the LLC from a tax and liability perspective.

Relatively easy and inexpensive to form;keep in mind, it's formed at the state level.
Just google "forming a LLC" with your State and follow their directions, most states have pdfs.

Painting a Picture


Marketing is a bit more than advertising.

Marketing is central to your business and paints a significant picture of you,your brand, and thus your company.

We're considering an ecommerce site or ecommerce product.

Once established through significant keyword research,then and only then can you incorporate the strategic planning.

The number one issue is marketing your products or product.

Once these pieces are set you can proceed with the other varibles above which I'd referred.

Obviously,you need to have a firm idea of who your target market is before you begin campaigns, or even do free advertising.

Recall,you basically establish an Avatar. Basic because it is at the strategic planning level.

To establish your Avatar you define your target audience.

Like age , maybe education level and Income,if relevant. What are their hobbies and interests?

What physical problems do they have? Would be very appropriate for an ecommerce product

And the list may go on for detailed avatar development.
As finding that ideal customer is the most significant strategic planning you'll do.


Next is to determine where your ideal customers are most likely to see your message. Since they match your Avatar, you've got an automatically responsive audience.

For example, say you have a CBD product,which is a wonderful remedy for pain, inflammation, as well as anxiety.

You may go to the Pain Research Forum (@PainResForum) on Twitter. Or a chronic pain forum,or Surviving Chronic pain group on Facebook.

Knowing your ideal customer,and how best to reach them, is part of your initial strategic planning.

You also want to be very familiar with the vernacular that Chronic pain sufferers use, for our example.

Once you have all of the marketing pieces in place, you can then decide which methods you want to be a part of your strategy.

There are many options for online marketing, and there are also options that can fit into your budget.

Obviously, your decision as to whether or not to use a certain marketing method,should be based on how your target market will respond.

Ultimately, or the end of the beginning,it's just a matter of implementation and tracking results.
Always test variations and make adjustments as needed.

Following this design for an ecommerce marketing product with strategic planning will lead you to online success.

Failure is not fatal, but failure to change might be. John Wooden


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, I love communication,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.


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