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Francis Cassady
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Francis Cassady   My Press Releases

Thoughts on PPC Advertising (Cont)

Published on 1/9/2017
For additional information  Click Here

Francis Cassady 010917

Thoughts on PPC Advertising (Cont)



Google Adwords also offers free $100 coupon codes,  go to for the codes. 

Remember that you'll need Google Analytics to monitor your paid search campaigns.

Go to  Bing PPC signup and get the  Bing Ads editor.

You'll need either a Microsoft or Bing Ads login.You can save online time by managing your Bing Ads campaigns in a desktop application.

The Bing Ads Editor lets you edit campaigns offline and then publish changes after you've completed the change.

Obviously, Google and Bing have the predominant search engines. It make good sense to place a Bing ad, because of the significance and relative low cost associated with PPC Bing Ads.

If you're new to paid search advertising,be very wary of placing an ad on Google Adwords or even Bing Ads, until you know exactly how it all works.

Some of the social media also have paid search adverts that can add up to hundreds of advertising dollars very quickly.

You know how a bad campaign can drain the budget and produce frustration.

You also know that the goal of paid search advertising is to get your advert in front of searchers,who are specifically looking for your product or service.

Before you can even think about placing a PPC ad,you'll need to have done keyword research,and have compelling ad copy.

But lets take it back to the very beginning,at which point you'll need to find an advantageous niche.So how do you find a auspicious niche that'll actually convert and make you money?

Let's look at this from an ecommerce perspective. It's really hard to make significant money on big-ticket products as you usually earn only 5 to 10% on electronic products like televisions and computers.

Most of the cash in ecommerce is made on the accessories of the large expensive items.

This is because accessories provide a much greater profit margin and customers always need the accessories that accompany electronic items.

Think about how many persons buy a case for their cellphone.There's significant profit to be made on accessories.

This is why niches are chosen that supply only an accessory or several accessories.

Go to Startup America's list of 2016 niches from which you could start a profitable online enterprise.

Thank you very much for visiting my IBOtoolbox Blog,I really appreciate it.


Fran Cassady
Cassady Online LLC


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