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Francis Cassady
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Francis Cassady   My Press Releases

Facebook Ads - Dark Posts (cont)

Published on 1/5/2017
For additional information  Click Here

 

 

Francis Cassady  010517

 


Facebook Ads - Dark Posts (cont)


Lets say you have a clothing website with considerable Facebook likes and friends. Now you decide to have a sale, but you've got women's clothing and men's clothing.

Obviously,you don't want the men to see the women's clothing that is on sale,and conversely, you don't want the women to see the sale ad for the men's clothing.

This is where the dark post or unpublished post is appealing. You can go into the "Create unpublished page post" and create ads with more age and gender specificity.

This will make it look like your page published a post about clothing for everyone, but really only the women who visit your page will be able to see, read, and engage with with the age and gender specific dark post.

The men on your page will see the dark ad you've posted for men's clothing, and irrelevant fans of your page,will be blind to the ad if they don't fit the targeting criteria of the unpublished or dark ad.

Keep in mind,that the targeted dark advert appears in your newsfeed. 

newsj

Your dark or unpublished page post will show up in the list of posts.
Keep in mind,that dark posts in your list will be marked by a crescent moon icon??.

Choose the unpublished Page post you want to advertise and click Create Ad.Choose the advertiser account and the campaign from which you want to promote your ad.

You can choose to add a new campaign.You'll compose your advert just as you would for any other advert.

As your ad comes live, it will only be visible to people in that specific range for your target audience. For clarification of where you can place adds in Facebook,take a look at the image below.

The blue arrow is the desktop or laptop newsfeed,and the red arrow is the right hand column. Obviously the other two are mobile newsfeed and Instagram mobile. 

adplace

Take a look at the Facebook Ads' guide here => https://www.facebook.com/business/ads-guide/?tab0=Mobile%20News%20Feed.

Thank you very much for visiting my IBOtoolbox Blog.

Fran Cassady
Cassady Online LLC

http://Cassnethosting.com

http://startyourownbiznow.com/

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