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Gerald Begg
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Gerald Begg   My Press Releases

How To Utilize The Beneficial Placebo Effect.

Published on 8/6/2017
For additional information  Click Here

How To Utilize


Beneficial Placebo Effect.



The Placebo Effect:

A beneficial result

produced by a placebo drug or treatment,

which cannot be attributed

to the properties of the placebo itself,

and must, therefore, be due

to the patient's belief in that treatment.



In early 1944

Allied forces launched an offensive foray

at Anzio in Northern Italy

during World War ll.


It was unsuccessful

and there were many injuries.


Henry Beecher,

a young doctor from Harvard

was responsible for treating them.



He soon ran out of anesthetics.


When confronted with a soldier

who had significant injuries

he asked the nurse

to inject a saline solution

instead of the unavailable morphine.


The patient

was not merely comforted by the injection

but was able to tolerate

the agonies of surgery

as well as if he had received an anesthetic.



Henry Beecher was to repeat the result

with dozens of wounded soldiers.


When he returned, Dr. Beecher wrote a paper

"The Powerful Placebo".



Before him, in the 1890's, in Berne

Theodor Kocher, a Swiss surgeon,

performed 1600 Thyroidectomies

without anaesthesia

after taking careful steps

to convince his patients that they had been

fully anesthetized.


According to journalist and doctor

Ben Goldacre

"you may be tougher than you think


The power of the mind

is exercised through the medium of belief.


It does not matter

whether the belief is true or false

so long as it is created successfully".




In the 1960's

a series of epidemiological studies found that

the actively religious

have considerably better health outcomes.


This belief has been found to transcend

denominational boundaries.



No matter the theology

the results of believing in God are the same.


Muhammed Ali

according to his own testimony

benefited from his religious beliefs.




Norman Vincent Peale

in his well-acnowleged book

The Power Of Positive Thinking


" I am now convinced

that if you expect the best

you are given some strange kind of power

to create the conditions

that produce the desired results.



Anne Harrington of Harvard University says

"There is an innate capacity for our bodies

to bring into being,

to the best of their ability,

the optimistic scenarios in which

we fervently believe".




As online marketers who operate

in an extremely competitive environment

we need to be aware of the placebo effect.


We are what we think.


We should build our thoughts

to a level

where we believe fervently

in our success.


We should reflect what Ben Goldacre proposed:

"we could be stronger than we think".





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