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Gerald Begg
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Ten Attractive Reasons For Customers To Want To Buy.

Published on 8/4/2017
For additional information  Click Here

Ten Attractive Reasons

For Customers To

Want To Buy.



If it is desired to build a business

we should know

why customers want to buy.


The following are ten reasons


attract customers to buy.



1/ Price

Boundless says:

"Price is important to marketers because it

represents marketers' assessment of the value

customers see in the product or service and are

willing to pay for a product or service."


Boundless further says:

Adjusting the price has a profound impact on the

marketing strategy, and depending on the price

elasticity of the product, it will often affect the

demand and sales as well."





2/ Quality

Quality is critical to satisfying your customers and

retaining their loyalty so they continue to buy

from you in the future. Quality products make an

important contribution to long-term revenue and

profitability. They also enable you to charge and

maintain higher prices.


3/ Features


Features refer to the characteristics that your

product or service has or does.

Many business owners make the mistake of

providing a long list of features while ignoring the

benefits. By describing features instead of

benefits, customers may not make the emotional

connection of why they should buy.


4/ Benefits

You want products or services with features which

customers perceive as valuable benefits. By

highlighting benefits in marketing and sales

efforts, you'll increase your sales and profits. It's

important to remember that customers buy

products and services because they want to solve

a problem or meet a need.


5/ Feeling

There is one powerful distinction in sales that

gives certain professionals a profound advantage:

Regardless of what you're selling, whether it's

products, services or advice, people buy based on

feelings. They decide to buy when they

experience certain feelings about a product or

service and the person offering it.


Features tell, benefits sell



It’s important to remember that customers buy

products and services because they want to solve

a problem or meet a need. Consciously or

unconsciously, your customers will always be

asking the question, “What’s in it for me?” Your

product and service offerings have to deliver

solutions and satisfy needs, or they won’t be



7/ Monopoly

Monopolies are characterized by a lack of

economic competition to produce the good or

service, a lack of viable substitute goods, and the

possibility of a high monopoly price well above

the seller's marginal cost that leads to a high

monopoly profit


8/ Patent

A patent is defined as a statutory privilege

granted by the government to inventors, and to

other persons deriving their rights from the

inventor, for fixed years, to exclude other persons

from manufacturing, using or selling a patented

product or process.


9/ Service

A good business service aligns assets with the

needs of a company's employees and customers and supports business goals, facilitating the ability of the company to be profitable

and supports business goals, facilitating the ability of the company to be profitable

ability of the company to be profitable.


10/ Convenience

Convenience goods are often the products of

habit or impulse, as they are easily obtained by

consumers and are inexpensive enough for most

consumers to purchase.








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