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Chuck Reynolds
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Chuck Reynolds   My Press Releases

The cost of Leads.

Published on 12/15/2018
For additional information  Click Here

How Much Leads Cost

Lead Generation Featured Image

I review a lot of content on this topic and am amazed at what I find written about lead cost.

For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.”  Others stated that the range is between $35 – $100 for a B2B lead. Of course, it depends on what you are selling, but common sense tells you that B2B leads for a complex sale (that are worth a sales rep’s time) are probably going to cost more than $200.

Look at this data from an actual PoinClear teleprospecting client:

  • One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25.
  • Five additional sources of leads were from other sources, which included some qualified leads and nurtured leads, but which also included many, many more which were termed just plain “leads” (not even scrubbed, let alone qualified and nurtured) and a lot of “scrubbed” leads which were also not qualified and nurtured. Leads from these sources, most of which will land in a black hole, all cost more than the PointClear qualified and nurtured leads.

This table compares the cost per lead on outbound (PointClear Prospecting/Nurturing) to several other sources of inbound leads.

  • The EVP of Sales at this client, a big division of one of the world’s largest software companies, said that he received zero qualified leads from marketing—except for the PointClear outbound leads.
  • Marketing on the other hand stated that they had provided sales with more than 4,000 leads.

This problem is classic and represents the disconnect between marketing and sales:

To read more on this subject, please click the following link..

https://markethive.com/group/cryptocoin/blog/how-much-leads-cost

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