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Bobby Miller
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Bobby Miller   My Press Releases

Leveraged Information = MORE Website Traffic

Published on 4/16/2018
For additional information  Click Here

If leveraging unique or proprietary information is one of your 
fundamental strategies to increase unique visitor traffic to 
your web based business then it is important to understand 
seven fundamental information perspectives you can use to give 
your company the edge it needs to effectively compete in the 
marketplace.

As the internet continues to evolve and become more competitive, 
the dependency of the quality of the information you provide 
via your website becomes more critical to market niches.

As information processors we rarely, consciously think about HOW 
we absorb all the information we take in via the internet. It 
is reasonable to assume that two of our six senses, vision and 
hearing, represent the most significant means used to absorb 
information on the web. Although seeing copy and hearing sounds 
coming from information provided, it makes sense from a 
strategic marketing perspective, to take a moment to evaluate 
how virtual information can be best absorbed via seven 
fundamental information perspectives.

Seven Fundamental Information Perspectives

1) Information Exclusivity:

* How unique, original or proprietary is your website 
information?

* Infinite choices of common information equates to clutter and 
boredom.

* The "value" of information provided is always unique to every 
visitor

* Emphasizing the uniqueness of your information also gives it 
more worth

2) Information Quantity:

* How much website information is too much?

* Detail overload can quickly exceed site visitor's interest 
levels

* Volume of information provided should correlate with the 
breadth of the information requirements of your targeted 
market niche

3) Information Distinction:

* How unique should your website words and terms be?

* Markets and industries have distinct information terms and 
sayings

* Try to "talk the talk" of your targeted market niche on your 
website

* Distinctive information can be the critical purchase decision 
variable

4) Information Accuracy:

* How accurate does your website information have to be?

* Information accuracy requirements correlate to the potential 
liability of negative consequences that result from 
information incorrectness.

* Earning the trust of your website visitors is an on going, 
consistent process

5) Information Timeliness:

* How "current" does your website information have to be?

* The speed of information delivery often adds perceived value

* Often competitive advantage goes to the source with the 
"information shortcut" 
* Out-of-date information is often associated with poor customer 
service

6) Information Interactivity:

* To what degree are website visitor responses critical to 
intended message absorption rates and communication 
effectiveness?

* Maintaining a dialogue with your visitor equates to increased 
loyalty

* Increasing dependency of visitor responses decreases broadcast 
effectiveness

7) Information Format:

* What is the most effective way to structure your website 
messages?

* Information absorption is best achieved in small increments

* Simplifying the visual structure of your website information 
"invites" readership

* User-friendly information navigation maximizes visitor website 
involvement

Every web based business is vulnerable to new competitors within 
their targeted virtual market niches. There will inevitably 
always be someone else who can provide the same or similar 
product, service or information in a different way or via other 
creative communication tactics. Although different is not 
always better, as a virtual customer solution provider you are 
obligated to always focus, understand and improve your website 
visitor's perceptions and their ability to "get your message".

Understanding the seven fundamental perspectives of information 
flow can make a significant difference in your ability to 
differentiate your virtual messages from the increasing 
bandwidth of information flow on the internet.



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