Join me @ IBOtoolbox for free.
Bobby Miller
Member Since: 3/15/2014
  
performance / stats
Country: United States
Likes Received: 924
Featured Member: 0 times
Associates: 474
Wall Posts: 1289
Comments Made: 124
Press Releases: 1164
Videos: 56
Phone:
Skype:     robertmiller193
profile visitor stats
TODAY: 31
THIS MONTH: 2277
TOTAL: 189427
are we ibo associates?
business links
active associates
Marlena Burton    
Last logged on: 9/20/2018


Whitney Jacqueline       
Last logged on: 9/20/2018


ALEKSANDAR STANIC    
Last logged on: 9/20/2018


Lonnie E. Shipe, M.A.    
Last logged on: 9/20/2018


Athena Gay    
Last logged on: 9/20/2018


Bobby Brown    
Last logged on: 9/20/2018


Wyndham Rees    
Last logged on: 9/20/2018


Lonnie Glosup    
Last logged on: 9/20/2018


Vernon Wallis    
Last logged on: 9/20/2018


Italia or Elze       
Last logged on: 9/20/2018


Bill Bateman     
Last logged on: 9/20/2018


Hachi Brahim    
Last logged on: 9/20/2018


Curtiss Martin    
Last logged on: 9/20/2018


PHIL SCHAEFER     
Last logged on: 9/20/2018


Phil Schaefer     
Last logged on: 9/20/2018


other ibo platforms



Bobby Miller   My Press Releases

How to Set Up a 7 Day E-Course

Published on 2/24/2018
For additional information  Click Here

Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do for them.

I highly suggest you subscribe to other people's e-courses in your field and study what information they offer too. Psst! To make this e-course work, you'll need a sequential autoresponder service. I use ClickStartCart. (It's an entire shopping cart system, but I actually signed up with them initially because of the sequential autoresponders. They have a free 30 day trial).

HERE'S HOW TO GET STARTED

STEP ONE: Outline your topics. First you have to figure out what you think people would want to know about. Do a brainstorm exercise where you limit yourself to 5 minutes (use a timer). Write down all the topics you can think of on your area of expertise. Then edit down what you think is most relevant. For example, here's the basic outline of my free e-course on copywriting.

 

  • Day 1: Overview of copywriting
  • Day 2: Tips on attracting your target market
  • Day 3: Features/benefits brainstorm exercise
  • Day 4: Single most important aspect of writing copy -- headlines
  • Day 5: Keep them reading with the inverted pyramid
  • Day 6: Copywriting tricks the pros use
  • Day 7: The Cardinal Rule of Copywriting: Expect to Rewrite

 

STEP TWO: Go deeper in each subject. Really provide some content here.

Make 2-3 points about each topic. Don't be afraid to do some hardcore research. Find statistics and trends and use them. Two of my favorite resources for current info are Answers.Google.com/Answers and CEOExpress.com. Your message doesn't have to be long, just information-packed. You have the attention of people who "asked" to learn from you. So give them something valuable.

STEP THREE: Tease them till next time. After you've educated them, let them know that the next lesson will have something even more mouthwatering. The less specific you are, the more tantalizing the copy. Here are some teaser phrases I used in my e-course. Feel free to swipe versions of them for your own use:

 

  • Hang on till tomorrow and I'll give you some tips to turn the heads of your target market.
  • In Day 3, you'll learn the secret method I use to getting copy to sell.
  • Tomorrow you'll learn the SINGLE most important aspect of copywriting.
  • Next I'll show you how to keep them reading once you've snared them with your headline.

 

STEP FOUR: Sign off. End your email like a real letter with a closing like "sincerely", your name, business and some ways to get a hold of you. Add your website and any tagline you use too.

STEP FIVE: P.S. Alert them to your other products or services. You have something to sell, right? But the purpose of your e-course is to educate and develop a relationship, isn't it? Don't worry. You can do both. As long as you're giving good content, people often like to know if you have something else to buy they would be interested in. For a gentle call to action, I recommend putting a product link with very little text in the P.S. (Studies show that people read the headline first THEN the PS. Weird, huh? But it's true.)

So to recap. Follow up is one of the biggest problems in doing business. Autoresponders do it effortlessly.



Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.