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Bobby Miller
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Bobby Miller   My Press Releases

I Don't Smoke, But I Love a Good "Dot Sig"!

Published on 12/5/2017
For additional information  Click Here

.sig, or "Dot Sig" as it's affectionately known, stands for "Signature File" and is the text and (usually) other contact information placed at the bottom of email or other computer-based correspondence. It is traditionally used for things like phone numbers, alternate email addresses, mailing addresses, web site addresses, etc. However the real truth is, it can contain anything the author wishes to include. It is like having your very own piece of legitimate, non-intrusive, socially acceptable, 100% SPAM-free advertising space on every piece of email you send or posting you ever make!

Think about that a moment. Really think about it. Do you have a .sig on your 
emails? Have you ever noticed other people's signatures? Have you ever clicked 
their links out of curiosity? Have you ever noticed that the links can have 
absolutely nothing to do with the topic being discussed, and yet it is still 
considered acceptable to use this space for what amounts to advertising much of 
the time?

Have you ever stopped to think about how many eyes could potentially be reading 
your online postings for years to come? Or how far an email you type could go 
if it is forwarded a few times to various groups of people you don't even know? 
You may not realize this, but many online forums, Yahoo Groups, etc. are 
publicly readable; you only must be a member in order to post something to the 
group. But since anyone, including bots, can read the messages, they are some 
of the most widely "spidered" content on the internet (see sidebar). This means 
that your comments or postings could potentially be read by millions of people 
beyond the one, two, or ten people you intended it for. What would you pay for 
that kind of targeted advertising? Make sure your .sig is ready!


Googlebot - Your Friend on the WWW

Googlebot is Google's web-crawling robot. It collects documents from the web to 
build a searchable index for the Google search engine. This automated process 
is commonly called "spidering" because these (ro)bots crawl the web in their 
search for information. The key is that they love text. Google tends to rank 
sites with lots of text content very high - especially discussion forums! 
Because of this, your online forum remarks can live almost indefinitely, and may 
be seen by people years from now. This means any .sig you include at the bottom 
of your post will be nearly eternal free focused advertising.


So, what is the proper protocol for creating a .sig? The internet standard is 
to place two hyphens (dashes) at the bottom of your email, and on the next line 
begin your sig. For example, mine looks like this at the moment:



|ARBITRAGE == Risk Free Trades, Profit Up Front!

|Why gamble, when you can win every time!

|www.ArbitrageBusiness.Info - For Business Builders

|www.SportsArbitrage.Info - For Pure Traders

| - For All Investors


Notice I said that this is what my .sig looks like at the moment. Your 
signature is a dynamic thing, and you are free to change it at any time. In 
fact, you don't even have to have a standard one. Though most email programs 
have a place for you to put in automatic signatures, you can also simply type 
two hyphens, hit return, and type whatever you wish to be your signature 
on that particular email or posting. Think of the possibilities, be creative! 
Play with formatting and layout, don't be afraid to create simple shapes & 
boxes as I did above. Beware however that formatting doesn't always survive in 
emails, especially in html format, so you will want to experiment with sending 
yourself emails a few times while you get it "just right."

As long as you follow the protocol of two hyphens followed by your content, 
and place this at the bottom of your email, this is a universally acceptable 
method of self-promotion. The absolutely most critical component is, that your 
actual communication whether it be email or a forum posting must be on-topic!

This means you can't just post a message saying "I agree!" followed by your 
signature, on a dozen forums and not expect to be criticized for it. So make 
sure whatever you have to say is relevant to the topic at hand, and then be 
sure to include your .sig at the conclusion of your writing.

I believe that too many investors, business people, artists, and more do not 
take advantage of this amazingly powerful method of nearly-viral marketing. 
The major players in web-based email have known about the power of this for 
years! HotMail for example was a success primarily because of this 
 Back when they first started, their only form of advertising was 
by putting a small message about themselves at the bottom of every email each 
HotMail user sent. This meant that, whether they wanted to or not, every 
recipient of a HotMail user's email was exposed to a HotMail ad with a link to 
sign up. Because of this, HotMail was my first web-based email account back 
around 1998. Today, I don't know of any major web-mail provider that does not 
include a link to themselves in each user's email messages. This technique 
works; people do click those links!

In closing, I'd like to make a confession. I myself only created my .sig very 
recently. Though intellectually I knew all these facts and benefits to be 
true, I just didn't take the necessary action! Now that I have done so, 
I have received many more website visitors, and participants in some of my 
business ventures, because they saw my signature and decided to click. 
Creating this signature was such a little thing, why on earth did I wait so 
long to do it?!

Don't wait - take action now. Needless to say, this advice extends far beyond 
just creating a good .sig!

Member Note: To comment on this PR, simply click reply on the owners main post below.
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