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Bill Bateman
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Bill Bateman   My Press Releases

A lesson from - advice to a new insurance agent

Published on 1/1/2018
For additional information  Click Here

If you don’t know anything about me, I started selling insurance in 1979 in Battle Creek, Michigan and most of my income has been from the insurance business ever since. In 1989 I transitioned to the “wholesale” side of the business, meaning I recruit and train agents to sell insurance (life and health insurance) and I make money when one of those agents sells a policy...

On Quora, today, I got this question…

I am new in the life insurance industry. What are some tips?

So when I saw the question on Quora I was inspired to answer. But then I realized that my answer is just as valid for insurance agents as it is for “new people” in any/many businesses…

Here was my answer...

I’ve been in the insurance business since 1979 (almost 40 years) and I’m not only “one of the guys” I’m a fan an advocate and a promoter of the insurance business.

I feed my family, fund my retirement plan and pay for my vacations by helping agents sell insurance to consumers who need it. So...

In no particular order your success in the insurance business will be in proportion to your ability to master the following skills

  • Rapport - this goes to the “know like and trust” factor. Study Neuro Linguistic Programming as a great “hack”
  • Marketing - it’s NOT the same as selling. Be a lifelong student. GKIC is a great resource
  • Matching your Message to your Market - Life insurance fits many needs from paying for burial expenses to paying off mortgages to paying for kids college education. Be clear that the successful agent is not selling “super duper life”, they are making sure “your family has a home if you die before it’s paid for”.
  • Time Management - all the “game” in the world won’t matter if you are not focusing most of your time on adding new clients to a growing practice. Everything else is secondary. Be certain that the transaction of people happily buying life insurance from you as a solution to the problems they have is the primary function of your business.
  • Delegation - the step sister to Time Management is delegation. You’ll have to “do it all” for some period of time. Your ability to delegate every business function will determine whether you build a business or just own your own job.
  • Personal Finances - the discipline of living within your means is paramount. I’ve known dozens of agents with amazing potential and great results destroy their business because they didn’t pay attention to a budget - particularly taxes.
  • Get a coach/mentor and be coachable - A guy by the name of John Cronin taught me a lot and I’m eternally grateful. The best coaches save you from making mistakes and help you leverage your talents at the same time.

Be ecstatically optimistic for your time in history in the insurance business. There are fewer insurance agents per capita than anytime in almost 100 years the agents in the business are an average age of about 60 and there is an enormous need for what life insurance does.


I’d love to hear about your journey so feel free to “Keep in touch”

That was my answer - and…

It would be very similar if you asked me about my suggestions for your new affiliate marketing, network marketing, plumbing or retail business…

Happy New Year

Bill Bateman (like Batman with an “E” in the middle I tell people on the phone every day)

PS - ClickFunnels is a program I promote with Affiliate Marketers, Insurance Brokers and Network Marketers (my 3 focus industries).

If you’d like more information please contact me. Your only 1 “funnel” away from financial freedom for the rest of your life

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