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Bill Bateman
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Bill Bateman   My Press Releases

Leverage Power in Marketing

Published on 7/17/2017
For additional information  Click Here

200 years before Christ, the mechanical principles of the lever were described by the Greek mathematician Archimedes, who famously said…


     : "Give me a place to stand and a lever long enough and I will move the world".


I don’t know about you, but being an average size person in a world that admires giants I always got a great deal of pleasure watching those martial arts movies where the “little guy” ducks the punch from some humongous bully and then tosses the charging big bad guy, seemingly effortlessly, into the adjacent wall.


“Leverage” employs “the act of using a small amount of effort to move a large load”


There are 3 parts of the mechanics of leverage...


  1. Fulcrum: The point about which the lever rotates
  2. Load: The force applied by the lever system
  3. Effort: The force applied by the user of the lever system


The mathematical equation is….

                   E  times FE  = L times FL

             (ExFE=LxFL) where….


E  = Effort

F = Fulcrum

FE = distance between E and F

L = Load

FL = distance between F and L


I’m not a “math head” but I do admire that math applied to business CAN make Entrepreneurs a LOT of profit.


I like to take some time periodically to consider how I can use leverage to my advantage.


If you’re not already, I encourage you to do the same.


Put a couple hours in your schedule every few months (I do quarterly) to review what you are doing and consider the who, what, when and where YOU can leverage in your business.


The WHY is obvious.


Leverage lets you get more with less and that’s a very good thing.


Stay with me over the next few days and I’ll be sharing some thoughts and practical suggestions on how to leverage and & everything you do in business.


And, if you like, participate…


Let me know how YOU are using leverage in the business. I’m going to try to give you more value than I get but I guessing that I might actually get more from your thoughts than you’ll get from mine.


I consider myself greatly blessed (and highly favored) and I hope you do too…


Bill Bateman (like Batman with an “E” in the middle)


PS - one of THE best thing you can do to leverage your time is to master the art of prioritization. Do THE most important things first and never worry if you don’t get to the rest. Simpleology is the tool I use. Check it out. You can use if for free (although the paid version has more value) and you can be an affiliate whether you use the free or paid version.


Don’t master in minors. Keep it simple - click here and get started before procrastination robs you

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