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Bill Bateman
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Bill Bateman   My Press Releases

Why a Lot of Contacts Means a Lot

Published on 7/19/2016
For additional information  Click Here

If you develop the habit (and eventually the systems) of always increasing the number of people that you “touch” you will always increase your sphere of influence and the bigger your “sphere” the better the chance that someone will want to buy something that you’re selling” - Bill Bateman

 

Of the 5 “touch factors” I wrote about in a previous post...

  • The number of people you “touch”
  • The number of times you “touch” them
  • The quality of your “touch”
  • The “spot” you “touch”
  • The timing of your “touch”

 

The 1st one is the number of people you “touch”...

 

In this post I’m going to tell you Why you need make a lot of contacts.

 

In the next post I’ll tell you how...

 

The number of people you “touch” is the first, best thing you can do to improve your sales/marketing results.

 

I’ve been selling insurance since 1979 and recruiting insurance agents for insurance companies since 1989. I’ve convinced insurance companies to let me represent them, insurance agents and agencies to represent those companies and sell their products and consumer to buy those products from those companies and those agents/brokers.

 

Offensively...

 

I’ve made a point of meeting new prospects every month of every year for 30+ years. Having more people to follow up on that I have time to follow up always bothers me but at the same time I realize that always having more people to call than time to call on them gives me sales “inventory”.

 

If you keep the “pipeline” of prospects full at all times you have a lot less concern and anxiety about any individual one of them.

 

Said another way, if you have 1 person in your sales “pipeline” and they “fall out” you have real trouble feeding your kids. If you have 100 people in the pipeline and a dozen fall out you still have 88 to talk to…

 

Defensively…

 

During that same 30 year period of time I’ve had a dozen insurance companies go out of business or get merged into other companies. Maybe a hundred of the agents/brokers I knew personally are retired or dead now. Thousands of insurance customers I or my brokers insured have died.

 

That’s both life and business.

 

Always increasing the number of people you touch has to be a priority for your business to grow because of those “facts of life & business”.

 

You are going to lose customers all the time for all kinds of reasons but some, like death and retirement, you can’t control. The only “offset” is replacing them with other, new customers. Be aware of that and plan to do that - FOREVER…

 

In the next post I’ll give you some specifics of what I do to see new people all the time.

 

Bill Bateman (like Batman with an “E” in the middle I’ve been telling people for years)


PS - One of the many great prospecting/lead generation tools I use is LeadJumper  - Dan Miller’s company -  I use his platform to generate leads from the internet and market to them. Click here and at least become a free affiliate - Call me and I’ll tell you how I make $150 commission with this platform...

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