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Kjell Sherman
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Kjell Sherman   My Press Releases

Super Bowl Beer Commercial Brews Up a Health Controversy

Published on 2/6/2019
For additional information  Click Here

The world's oldest known consumer protection law was decreed in Bavaria back in 1493.

The Rheinheitsgebot -- their beer purity law -- stipulated that real beer contained only these four ingredients:

  • Hops ... for flavor and aroma,
  • Barley ... for converting sugar to malt,
  • Yeast ... for converting malt to alcohol, and
  • Water ... for consistency.

Beer has been considered such an important dietary staple in German culture that it's often called liquid bread.

In other words, real beer has to be made with the sorta unrefined goodness that would make Mother Nature proud.

Still, some of her subjects aren't all that picky.

Other species share that trait.

Humans, for instance.

Fortunately, health concerns are becoming a higher priority for more and more of us, so when something pops up that heightens our awareness of them in some way, we'll generally sit up and take notice.

Like when this commercial was aired during the Super Bowl:

Dudes are dilly dillying on the verge of fake news, here. Bud Light’s advertising tactic is playing on a public perception that corn syrup is unhealthy by implying that it's added to other beers as a sweetener.

First and foremost, there's a big difference between corn syrup and high fructose corn syrup. The latter is truly one of the worst ingredients ever devised. The former is merely a clear, sweet liquid derived from corn starch that contains glucose.

And if you're gonna brew beer, you've gotta have sugar.

The reason corn syrup's even in the discussion involves what makes light beer light beer.

Ingredients like corn or rice lead to a lighter, less 'full' beer texture. They help keep the beer’s body light and refreshing, which is the goal. Bud Light doesn’t use corn to achieve this; it tosses in rice instead.

When mixed with water to start the process of converting the sugar to alcohol, the resultant slurry could easily be called rice syrup.

In essence, then, all Bud Light's doing is stating how they derive their sugar, and sugar's sugar.

So don't forget to diet and add a little exercise ... somehow.

And when there are labels, it's always a good idea to take a look at them.

Closely.

The bottom line here is all that Bud Light commercial really did was spend $10,500,000 to give a free shout-out to its competitors and tick off the hard-working corn farmers in America's heartland for no good reason.

Ever since the European Union opened up each member nation's borders, most foreign beers have had a tough time entering Germany's market because the tradition of Rheinheitsgebot still holds sway to this day.

Bud Light and its low-cal competitors don't stand a chance over there.

So, here's a toast to the original liquid bread ...

Meanwhile, Germans will just have to get their humor from other products' commercials.

 

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