Join me @ IBOtoolbox for free.
Kjell Sherman
Member Since: 8/1/2013
performance / stats
Country: United States
Likes Received: 167
Featured Member: 0 times
Associates: 315
Wall Posts: 456
Comments Made: 176
Press Releases: 203
Videos: 0
profile visitor stats
TOTAL: 87539
are we ibo associates?
recent videos
active associates
Whitney Jacqueline       
Last logged on: 5/25/2018

Adam Hughes    
Last logged on: 5/25/2018

Manzel Caudle    
Last logged on: 5/25/2018

Bill Bateman     
Last logged on: 5/25/2018

Last logged on: 5/25/2018

Tony Lee Hamilton      
Last logged on: 5/25/2018

Phil Schaefer    
Last logged on: 5/25/2018

Zakariyya Spain    
Last logged on: 5/25/2018

Jim Redland    
Last logged on: 5/25/2018

Network Pros    
Last logged on: 5/25/2018

Marlena Burton    
Last logged on: 5/25/2018

Terri Pattio     
Last logged on: 5/25/2018

Lonnie E. Shipe, M.A.    
Last logged on: 5/25/2018

Bob & Shirley Rushing    
Last logged on: 5/25/2018

Rob aka Cerberus    
Last logged on: 5/25/2018

other ibo platforms
Kjell Sherman   My Press Releases

E-Mail Funnels: Walking Your Prospects along the Road to Conversion

Published on 7/19/2017
For additional information  Click Here

You don't need a large e-mail list to be successful in e-commerce.

You need an effective e-mail list.

We all know the litany of key elements that combine to create a winning combination for entrepreneurs who achieve the Dot Com lifestyle. They include:

  • Authority ... serving as the go-to source for information pertinent to your niche;
  • Consistency ... maintaining a regular presence within your niche; and
  • Stability ... being easily located by anyone seeking your products and/or services.

The common theme running through these and other traits is the same characteristic that should underpin your marketing mix:


The logical course of action, then, would be to maintain control over your business platform and, by extension, your ability to convey your message and be available throughout the buying cycle.

That's why I strongly advocate that you lay claim to your own portion of cyberspace, whether it's a website or a blog. They're much less susceptible to being pulled out from under your feet due to, say, a Google or social media slap.

The same goes for distributing your marketing message. There's an abundance of trendy carriers out there, but one old war horse you should always keep in your stable is e-mail.

Done correctly, an e-mail message is more than a presentation. It's a conversation.

There are few if any other distractions on its page, so it has an excellent opportunity to command a reader's full attention. If you've included a feedback address -- and you should -- it offers an avenue of direct response.

And there is no better platform for personal follow-up after a conversion.

There are a number of ways to start building a list from scratch. Just know that buying a list isn't one of them; the targeting is usually too diffuse to be effective.

Here's a tried-&-true method that can be deployed over and over:

  • Go to a site like JVZoo and identify a top product vendor;
  • Become an affiliate, or better yet, a customer;
  • Use the vendor's promotional materials or create your own ad on a site like Canva;
  • Link the ad to a squeeze page that most vendors make available;
  • Open an account with an autoresponder such as AWeber;
  • Capture e-mail addresses via that squeezer;
  • Create at least six messages to be sent day after day; and then
  • Create a seventh message to be sent 90 days after the sixth one.

Use the infographic above as your guide, and focus your messages on the Awareness and Consideration themes. Usually, the vendor's presentation will capably handle the Conversion theme.

Here's a simple example of this method:

I selected a product from a top JVZoo vendor that I believe is essential for anyone who wishes to achieve the Dot Com lifestyle and built a no-nonsense banner for it.

Incidentally, this banner is live if you wish to follow along in a real situation.

Affiliate Trax banner 728x90

I then linked it to his squeezer.

Affiliate Trax squeeze page

This is an excellent squeezer because it ensures that an actual e-mail address be used for registration in order to view the free webinar.

Affiliate Trax registration box

Here's one of the closing comments I deployed in this particular e-mail campaign. Again, I can endorse the product because I use it; it also helps that I know the vendor.

Affiliate Trax autoresponder message excerpt

If you wish to go through the entire process -- excluding the banner ad -- as a research exercise, simply click here. You'll see the squeezer, the free webinar if you wish, and receive all seven follow-up messages.

I always include a direct address if a prospect wishes to respond. And I always send a follow-up note to those who purchase, making certain they know I'm available for any questions they might have and/or directions they might request.

That's it.

If you've accurately identified your target market -- and that may take a few attempts -- use this method to take action.

Your list-building and customer relations campaigns will soon be under way!

Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.