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arasu thiru
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Kris Karafotas     
Last logged on: 10/23/2018

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Learn Build Earn Bonus

Published on 6/16/2017
For additional information  Click Here

Frankly, history will add class and stature to your Learn Build Earn image and that's not a bad reputation to have. What is a history audit? In a nutshell, it's similar to a "customer touch point audit," but with a special focus on identifying the opportunities for incorporating history into your branding and marketing -- what you are already doing with history, and what you could be doing.

This is a new approach. You do not often find "history" and "marketing" walking together hand-in-hand to benefit the business sector, but times have changed. Businesses located in historical communities can benefit financially AND as good corporate citizens by reaching "across the aisle" to the historical community and taking advantage of their information and expertise.

What are three things you can do right now? Investigate your own business's history. Chances are, you are not a historian and neither are your marketing and PR people. Even if you are a new company, there are still historical questions to ask - including about your business's context - and it's ideal if you can work with a credible local historian or reference librarian at your public library. You want to know the answers to such questions as:

There are many types of advertisements that you can utilize for your company - but one of the more effective is outdoor signage. Outdoor signage is efficient because it allows you to get through to hundreds of people at one time. When these are placed in the proper spot you will be able to tell people exactly where you are located and help them to know the type of style that you have. There are numerous various kinds that you will be able to utilize to promote your business.

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