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Cosmos Parris
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Cosmos Parris   My Press Releases

Did You Know That YouTube Is Not Making Any Money? - Review

Published on 2/28/2015
For additional information  Click Here

Did You Know That  YouTube Is Not Making Any Money? - A Review



Inasmuch as YouTube is such a popular site for posting videos it appears they are not making any money.


What are the odds that a site that is  globally popular  becomes non-functional because it might not be sustainable?  It begs the question: How is YouTube  being able to continue as they are with possibly millions of videos being posted on a daily basis from all over the Globe?



Well, In the WSJ article by Rolfe Winkler on February 25, 2015 Winkler states:

“ Google Inc. nurtured YouTube into a cultural phenomenon, attracting more than one billion users each month. Still, YouTube hasn’t become a profitable business.”


Accounting for approximately 6% of Google’s overall earnings last year, YouTube didn’t really contribute to its earnings.


Soon and very soon I believe that YouTube/Google will come up with a strategy that will make it sustainable and profitable in a stand alone way.  The question is: Will you be willing to contribute in order to continue to use YouTube?  


After all in  a number of cases the use of YouTube has helped to turn users into millionaires, provide educational materials and training, inspirational videos and Ads  that have changed peoples outlook, and help to expose businesses by giving them not just a face but a voice in the media programmatically.



What is Programmatic And It’s Importance


The importance of Programmatic is that it is a fast growing  part of the selling and buying of media and  triggers campaigns automatically.


Programmatic Ads


“According to eMarketer, programmatic advertising now accounts for more than half of the display ad market. And by next year, eMarketer predicts that 40% of the Web video ad market -$3.84 billion - will flow through programmatic channels in the U.S. So it’s not outside the realm of possibility that the Maker Studios and Fullscreens of the world are going to have to reckon with this coming wave sooner rather than later.”excerpt from Mike Shield’s article published in the Wall Street Journal - February 15, 2015.


There are a number of web developers who have created their own youtube type software giving their affiliate users a platform to create their own videos and uploading or not to YouTube.  The benefits of this is that if and when you are blocked by YouTube for any reason, you can find your videos on another platform.

Member Note: To comment on this PR, simply click reply on the owners main post below.
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