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Cosmos Parris
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Cosmos Parris   My Press Releases

Using E-mail Marketing To Make Money

Published on 1/19/2014
For additional information  Click Here


Essentials of E-mail Marketing


You need to understand the basics of effective marketing to make the most of your email campaign. Eluding junk mail filters and making sure your messages are actually read are critical tasks, but are there ways to enhance the effectiveness of your communications? Keep reading to find some excellent advice.


You don't want to send marketing emails to people who haven't asked for them. Your emails may be marked as spam by people who are not interested in receiving them. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.


Use an appealing, personal style as much as you can in your email messages. If you send emails which the reader identifies with, they will be more apt to buy from your company. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.


Every single person on your e-mail marketing list must request a spot on it, so never add anyone against their will. You will lose customers and possible even your website host if you engage in spam.



To make your customers enjoy getting your emails, provide them with discounts and also promotions that are only available to those on the mailing list. The readers are not only more likely to eagerly read the messages themselves, but they're also more likely to pass the info on to friends. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.



Experiment with different formats for your email newsletters. The top of the emails should always contain the most interesting and important information. However, it is important to experiment with different formats to see which ones are most effective. When you find your formula for success, stick with it. This helps your customers form expectations about future emails and lets them easily find the information they're looking for.



Include lots of useful information in all your messages. Don't just fill them up with information about your products. Include things that will truly help your customers. Offer your subscribers deals that they can't find anywhere else, including your main website. Put some offers into emails that will save them money on products or services. Send greetings for holidays or a personalized message for birthdays for instance.



It is important that you get adequate permission from the people you are going to send emails to. If you don't do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name. Some ISPs may even consider blacklisting you, which can have a negative impact on your business.



The hints above can transform your marketing campaign from useless spam to interesting mail, but you have to work at it. Use these on your ongoing campaign or on a new one, so that you can succeed quickly.
Member Note: To comment on this PR, simply click reply on the owners main post below.
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