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Micky Gramlin
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Micky Gramlin   My Press Releases

Don't Mind Me, I'm Just The Janitor - A Revisit

Published on 4/16/2019
For additional information  Click Here


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Don’t Mind Me, I’m Just The Janitor


This is one of my Press Releases originally published

August 2017


What follows is the story of my being a janitor. It’s where I started my career  and I did like the job because it paid well. I was living in Fort Worth, Texas at the time. I did not like everything about the job, but I did enjoy the trash. My reason unfolds in the story.


Don’t Mind Me, I’m Just The Janitor


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I have been covering the Tech and the Smartphone Beat now just under 3 years. 2015 was fairly calm with some excitement here and there. The year 2016 rolled in quietly …  but it was just being sneaky, because by the time the second quarter of 2016 arrived, the neighborhood parties were in full swing.

They were wild and crazy, complete with a slide as each new digital gadget was released and slid down into the crowds. I expected 2017 to be even wilder. But, here it is the first day of August and it has been eerily quiet.

Today, as the beginning of the day rolled in, I had been thinking about my days as a janitor. Something felt different in the air … just like it did on that morning before the tornado came.

I had begun to suspect that the:

  1. The advertising giant's
  2. The giant retailer’s
  3. And most of the large corporations

All had been caught completely off guard as to the speed of the world going mobile.  They were not prepared for it. They went home to their families that night with no idea what was about to occur.

When they awoke the next morning and looked out their windows everything looked the same as the day before.  Most of them, high fived themselves with that last glance in the mirror as the expensive shades went on as they grabbed their Smartphones and headed out the door.

But, as the day began to take shape, it became evident that while they had slept, the rules had somehow changed.  Before the sun went down they realized that “Convenience Dominates” was a phrase, not a phase. But it was too late.

Now, how do I know this? Well, I can tell you that most of those CEO’s do get those fancy business newspapers... but they don’t read them. In fact, I don’t think they read anything.

You see, I use to be their janitor and I always found those fancy business newspapers folded over just once, nice and neat inside their one and only trash can. Well, guess who took those business newspapers home then read them and studied them? Me. Yours truly!

It took my Mother years to recover financially from those 2 tornadoes that had tossed us around like loose change. So, I knew that if I was going to rise to my destiny, I had to do two things to get there:

Shut up and listen

Read and then read some more

I knew there would not be any college for me unless I could somehow pay for it myself.

One year later, after those storms had rolled in and had changed our lives, at the age of 13, my Mother was bringing home college level books for me to read. History, Philosophy, Psychology, Government ... to name a few.

I had a neighbor down the street that was kind enough to give me the daily newspaper after they read it, just so I could keep up with current events. The closet library was 15 miles.

So, years later, when my office was just a closet filled with mop buckets and cleaning supplies ... finding those newspapers inside those trash cans was like Christmas morning and my birthday all wrapped into one big present to me.

Now … roll the dice to 2017

I found a headline that confirmed my thoughts ...

“Consumers are evolving more rapidly than businesses”

The Flurry Analytics Blog, announced that “due to a sharp increase in the time spent by Smartphone users in different app categories, non-gaming apps had overtaken games in the rapid rise of the app usage.

The Flurry Analytics Blog, announced that “due to a sharp increase in the time spent by Smartphone users in different app categories, non-gaming apps had overtaken games in the rapid rise of the app usage.

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Customization apps topped the list, with a staggering 332% rise in session usage.


  • Mobile versions of newspapers and magazines came in second, with a huge growth of 135%.
  • Productivity tools and apps came in third in the usage list, with a 125% rise.
  • Lifestyle and shopping solutions recorded an 81% growth and were ranked fourth.
  • Travel, sport, health and fitness utilities, along with messengers and social apps, gained from 53 to 54%.
  • Games turned out to be the only outlier, with a 1% decline in users’ time.”

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Where are we headed?


Wireless Smartphone Strategies (WSS) services predicts

"44% of World Population will Own Smartphones in 2017, up from 39% in 2016.  The penetration rate will further increase to 59% by 2022.

North America and Western Europe will continue to enjoy the leading positions regarding to smartphone penetration.

In emerging markets,  Central and Latin America will witness the highest smartphone penetration, followed by the Asia Pacific."



So, there you have it.

After years of reading the trash,

I have learned enough to know what the big leagues do not.

But don’t mind me … I’m just the janitor


My story ended there, but the Great Giants reign was over.


Thank you for stopping by

Micky Gramlin






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