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Micky Gramlin
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Micky Gramlin   My Press Releases

Branding: What's Your Opening Statement?

Published on 8/15/2018
For additional information  Click Here




“To be a champion, compete; to be a great champion, compete with the best; but to be the greatest champion, compete with yourself.” 
 Matshona Dhliwayo


Almost 4 years now at IBO and just like in grade school, those stars are still so important to me to maintain each day.  To some, it is no big deal, but to me it is important because those stars … even if subconsciously … are what my visitors see first about me. It is my first introduction as to what I stand for. Even who I am

True, the visitor may not know what each star is for, but I do. How many times have we, ourselves used the star rating to determine which restaurant we will try or the hotel we will stay at? It is a quick and an effective way to sometimes make decisions for most of us because it works.

As most of us figure out eventually, having a business is more than sales, leads, advertising and making money. It is also about branding yourself … which is “your very own explanation” as to who you are. So, where do you want to begin? Two stars, three stars or more?

IBO’er and best selling author, Tom Riach, recently captured the essence of what is important when branding yourself in his post, “I’ll Show Them!” Tom starts out asking the reader, “Did you ever as a child compete against yourself?” But then Tom, in his eloquent way,  goes much deeper than that and moves that question into present day.

How we compete against ourselves during these small and obscure moments in life, is what gives us the full measurement of what we have become

Those times when we, ourselves, only know the truth as to whether or not we did the job right. If we really gave it our all. What is true and what is not. That moment when we find ourselves alone and we must rise up without an audience and compete against ourselves.

That's when the real truth comes home.

How many stars do you have today?


Thank you for stopping by!

Micky Gramlin



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