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Micky Gramlin   My Press Releases

Digital Marketing VS Traditional Marketing

Published on 5/31/2018
For additional information  Click Here

 

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“Let's face it, advertising is only effective when people's eyes are on your ad!”

Traditional advertising is dead.

Cell phone advertising is becoming the newest, hottest … Advertising Frontier!

 

For decades, TV was the number one place to advertise to reach a large segment of people, but that is changing. Viewership is down. The forecast is that the decline will continue, since most of the younger people don’t even own a TV.

According to Magna, the ad-buying and media intelligence arm of IPG Mediabrands, advertising sales peaked in 2016, then fell 2.2 percent in 2017 for national TV ads. Magna states, “The trend of decline will continue.”

Radio is also in trouble. “A new study published today by the head of New York University’s Steinhart Music Business Program casts a sobering outlook on the future of radio.” (2017)

Almost everyone is chasing the attention of the Millennials, when it should be the Z Generation. According to this report, “Generation Z will account for 40% of all consumers in the U.S. by 2020 and they are not interested in traditional advertising”

The report also states, “By 2020, 75% of new cars are expected to be “connected” to digital services, breaking radio’s monopoly on the car dashboard.

And with the onset of “smart speakers” such as Amazon Echo, which do not have an AM/FM antenna,” will also contribute to the continuing decline of radio.

The Decline Of The Newspaper

Pew Research “The overall decline includes a 10% decrease in weekday print circulation (9% for Sundays) and a 1% decline in weekday digital circulation (1% rise for Sundays).

Total weekday circulation for U.S. daily newspapers fell to 35 million, while total Sunday circulation declined to 38 million – the lowest levels since 1945.”  June 1, 2017

With all that said, I still believe that most people are interested in local news, what’s happening and where to find the sales. I don’t think any business can go wrong supporting anything local.

There is a need for local print and it should be supported and encouraged. During a natural disaster or man made, the ability to communicate and get news becomes very limited. During 9 - 11, if you recall, the cell phone was useless, along with ATM machines.

We also need fair, balanced and independent coverage of our elections, what the city council is doing and on the actions of our county and state governments. The School Board as well.

But, as small business owners and internet marketers, we are finding our traditional advertising resources limited, less effective and more expensive.

So, where do we now turn to advertise our goods?

How do we get our message out?

One thing to consider is digital advertising.

  • Social Media is free.
  • Other Digital options are inexpensive … or should be
  • ROI is easily attained.
  • You usually have more control on your content and message and  usually easy to change and update
  • Spamming is not an issue

 

What are the options?

 

First, let’s talk about Ad Blocking and what is ahead. This area should be a concern to you. If you are using ads that Google deems offensive or invasive, look for restrictions.

There is no worry for those of you that use an App for your advertising where they must opt in to get notifications from you. Because they opt in, you are 100% in Compliance and therefore legal.

For those of you that use a Beacon (Proximity Marketing) for Android Smartphone advertising, Google owns the android system. When someone turns on their Android, they are agreeing to Google’s terms and therefore opting in. Again because they opt in, you are 100% in Compliance and therefore legal.

On these two tools, the Smartphone and on the Beacon, Ad Blocking will not affect you. They can also opt out at anytime on the above tools

In February of 2018, Google launched a more robust ad filter for Chrome. Its goal is simple: to scrub the web of interstitial riff raff and other invasive advertising experiences while surfing.

This is the first ad blocker baked directly into the most popular browser on the planet.”

 

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With this filter, it is quite obvious that Google intends to improve the mobile “browsing experience. Sites that host ads will now be pretty restricted in their ability to serve up valuable on-screen real estate to paying customers.”

So, beware if you are approached to use any of the following. “Moving forward, all of these will be restricted.

  • Pop-Up Ads
  • Prestitial Ads
  • Ad Density Higher than 30%
  • Flashing Animated Ads
  • Auto-Playing Video Ads with Sound
  • Postitial Ads with Countdown
  • Full-Screen Scrollover Ads
  • Large Sticky Ads”

Maybe by now, you are thinking that there is not much left on ways to get your message out - but there is and the best thing about those alternatives is that they are free or very low cost. (Excluding SEO)

Consider the power of Digital Marketing:

  • Social Media
  • Proximity Marketing
  • Customizable Apps
  • Banner Ads
  • PPC
  • Quick Response Codes

There’s more out there and I encourage any ideas in the comment section at the end of this post. And, don’t forget IBO. The IBO platform is one of the best that you can be associated with.

Need Help? Have Questions?

I can help you with Proximity Marketing, Quick Response Codes and the Customizable App, along with Marketing with these tools effectively.

In other areas, here is a list of who I turn to for various specialized help and ideas ~

Kris Karafotas

Terri Pattio

Francis Cassidy

John Kespert

Spencer Taylor Junior

Sigurd Skeie

 

Thank you for stopping by!

Micky Gramlin

 Feel free to contact me for any questions

 

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Home Of The $14.95 Mobile Marketing App

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DigitalWorldConnection.com

 

Source

/www.nytimes.com

variety.com

www.pewresearch.org

www.jeffbullas.com

www.wordstream.com

 

Picture Source

Google

 

 

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