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Micky Gramlin
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Micky Gramlin   My Press Releases

A Native or an Hybrid App? Does It Really Matter? Part 2

Published on 11/15/2017
For additional information  Click Here


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A Native or an Hybrid App?

Does It Really Matter?


What is the Difference?

There are basically 3 different types apps.






We have looked at the Native App. Today we look at the Hybrid App, but first let’s do a quick refresh on the Native App.

“Your customers always appreciates the ease of a “Native” App because they “optimize” the user’s experience and serve their purpose of getting important information to the user immediately. They are designed specifically for that purpose Hours, location and specialties. They are out there because they get important information out to your customers with just a tap.”

“The one disadvantage of having a “Native” App is that if you wish to build and launch an app on more than one platform, you almost need to start again from both the design and development perspectives for each platform. That could get very expensive.”

No matter what type of App you may settle on, you want the experience to be right the first time. Let’s face it … you, your customers or your employees have no time for an App that does not work or do the job.


While 79 percent of consumers would retry a mobile app only once or twice if it failed to work the first time, only 16 percent would give it more than two attempts.

Poor mobile app experience is likely to discourage users from using an app again.” medialab

The Hybrid App

Not long ago, “Hybrid” was thought to be the future of mobile. Fueled by a company’s website, the” Hybrid”  looks like a “Native” App and may even feel like a “Native” App, but it is actually a web app built using HTML5 and JavaScript. The app sits somewhere between “Native” Apps and “Web” Apps and are installed on a device. They are then run via a web browser.

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Source Trigent

The advantage of the “Hybrid” App is in not having to build and maintain different apps for your different platforms as it is with the “Native”. Or if your content does not need to be changed out.

The future of the “Hybrid” App though is questionable. The user experience isn’t as reliable as it is with a “Native” App and it is not as fast or smooth. In 2013 the switch was made to the “Native” App because of these problems.

Next we will look at the Web App

Thank you for stopping by!

Micky Gramlin




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A Native or an Hybrid App? Does It Really Matter? Part 3

A Native or an Hybrid App? Does It Really Matter?



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