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Micky Gramlin
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Micky Gramlin   My Press Releases

A Native or an Hybrid App? Does It Really Matter?

Published on 10/29/2017
For additional information  Click Here


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A Native or an Hybrid App? Does It Really Matter?

What is the Difference?


Today we are going to take a look at the "Native Mobile App"


When we think Mobile App, the majority of us are thinking of the “Native” Apps that are developed for a specific platform such as Apple, Blackberry or Android. They could be.a Social App, reading the news or a restaurant’s menu.

Most often, it is information that your customers need about your business, such as - hours, location and perhaps  a list of specialties if you are a Doctor, Dentist or Lawyer, Realtor, Insurance Agent, Bartender … many things.

“Native” Apps are very common and are out there because they get important information out to your customers with just a tap. Most often you can have your phone number right on the App to where your customer can call and ask or get more information on your product or service..

Your customers always appreciates the ease of a “Native” App because they “optimize” the user’s experience and serve their purpose of getting important information to the user immediately. They are designed specifically for that purpose.

“The one disadvantage of having a “Native” App is that if you wish to build and launch an app on more than one platform, you almost need to start again from both the design and development perspectives for each platform. That could get very expensive.”

Now, why would a business want to launch an App on a different platform?

Most business owners have more than one stream of income and may want to change their content accordingly. Especially during certain times of the year.

For example:

  • If you have a restaurant, you may want to list your specials or during the holidays the catering side of your business.
  • As an internet marketer, during the holidays, maybe you want to specialize in wine and gift baskets.
  • A flower shop, you have Valentine's day, Mother's Day and Christmas
  • Candy makers specialize in all holidays.

Your App Developer for your “Native” App may say no problem, you can drive your subscribers to your website for all of that information. The question is … how many will not go?

Instead, think about having everything right there for your customers and have them leave your App only for the secure site where they make the payment to buy. Better yet, why not collect the payment and take care of your customer right there on your custom app?

The App and mini sites are fast becoming the preferred way for your customers. Websites will soon fall to the wayside of being something in the past..

There are free “Native” Apps out there and if your business does not need to stand out in the crowd, then you may want to look at these. Otherwise you may be disappointed and if you are not ... your customer's will be.


“Most of us have realized that we only stand to gain when we make our business accessible via a mobile device.”

Knowing what your business needs are and a proper understanding of the difference in Apps are very important when it comes to cost, ROI and what your customers prefer when it comes to an App.


Next post for Apps, we take a look at the "Hybrid Apps"


Thank you for stopping by!


Micky Gramlin

For More Information



A Native or an Hybrid App? Does It Really Matter? Part 3

A Native or an Hybrid App? Does It Really Matter? Part 2





More Info

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