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Micky Gramlin   My Press Releases

The State Of Cross-Device Commerce Part 5

Published on 10/18/2017
For additional information  Click Here

 

Related image

 

The Criteo Report 2017

 

Since, it has been a couple of weeks since the last post, let’s take a look at where we have been in the series thus far.

Cross Device Tracking is fast emerging and becoming an important factor in understanding how our conversions happen but,

  • Just how important is it?
  • Do we really need to change our way of thinking about conversions -  and how we track them?
  • Does it really make a difference on what device they use?
  • What is the difference in the way we have always counted our conversions with the Device-centric measurement  versus  the Cross Device Tracking

 

Part 1 - The 41% difference

Device-centric measurement can be misleading, recording as single-visit purchases what are actually visits by the same user on another device on line.

Correctly applied cross-device measurement reveals that buyer journeys are 41% longer than partial-view models indicate, enabling marketers to:

  • optimize offers and user experience at every step
  • increase the likelihood of conversion on every visit on any device

Without an accurate cross-device measurement,

  • retailers misunderstand
  • undervalue and
  • ultimately underinvest in users

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Part 2 - We learn that no retail sector is exempt

  • To maximize ROI, all should be implementing cross device measurement to accurately assess buyer behavior and intent across devices
  • In the US, nearly two in five online purchases are completed on mobile, a year-over-year increase of 20%.
  • Smartphones now account for a quarter of all online retail sales in the US, showing a year-over-year increase of 41%, while tablets continue to decline.
  • On smartphones, add-to-basket and conversion rates increased 25% year over year

Part 3 - In the US, cross-device shopping is seen in all retail categories, with at least 23% of transactions involving multiple devices

Nearly one-third of all transactions involved two or more devices from the first website visit to the point of purchase.* Without cross-device measurement, marketers risk miscalculating key metrics and ROI for one in three transactions.

That equals to 31% of buyers!

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Part 4 - Smartphones are present from start to finish

Forget the conventional wisdom “browse on smartphone, buy on desktop.” Consumers now reach for their smartphones for both searching and purchasing

In the US, nearly two in five online purchases are completed on mobile, a year-over-year increase of 20%

Smartphones now account for a quarter of all online retail sales in the US, showing a year-over-year increase of 41%, while tablets continue to decline

 

The last entry in Part 4:

In conclusion, there are three important highlights anyone in business for themselves should be seriously considering right at this moment:

  • Doing a cross device analysis and measuring the information. It is the only way to get accurate information regarding your conversions. With this information you can optimize your offers and user experience at every step and increase the likelihood of conversion on every visit on any device
  • Be mobile ready. With two in five online purchases being completed on mobile, being mobile ready for this coming holiday season is more important than ever and to have growth in 2018.
  • Since more time was spent on Apps than on websites the last quarter of 2016, consider buying an App for your business and start engaging more with your customers

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In Part 6 of the series, "The State of Cross Device Commerce", we take a look at the New World Order and learn that more access equals more buying

 

Thank you for stopping by!

 

Micky Gramlin

RELATED POST

The State Of Cross-Device Commerce Part 6

Source

The Criteo Report

Pictures Source

Google

 

 

More Info

Contact Me

mickygramlin.appbroker@gmail.com

 

 

 

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