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Micky Gramlin   My Press Releases

50 Holiday Marketing Ideas Part 3 by Annie Pilon

Published on 10/9/2017
For additional information  Click Here

 

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2017 Holiday Marketing Ideas Part 3

By

Annie Pilon

Published

smallbiztrends.com

 

The holiday season is upon us. And it provides many unique opportunities for all different types of businesses to market to customers in new and unique ways. Whether you own an online business, a local store, or even a B2B company, there are ways you can promote your business throughout the coming months. Here are some ideas you can use to market your business this holiday season.

 

Create a Holiday App

Create a holiday specific app that’s catered to holiday shoppers or offers a holiday-specific experience.

Include Free Shipping

For online stores, free shipping can also be a very effective way to get more customers to actually purchase from you during the holiday season.

Sponsor a Holiday Event

For offline and online businesses, look for local events like parades, races or other popular destinations and see if they accept local business sponsors. This can be a great way to get your business in front of more potential customers.

Offer a Grab Bag of Gifts

Some holiday shoppers just aren’t sure what to buy. But you can help them out and offer a sort of fun experience by offering grab bags or surprise gift items that they can purchase at a discounted rate and unwrap to reveal later.

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Put Together Gift Baskets

You can also potentially sell more of your products by bundling or creating gift baskets that include multiple items in one.

Offer Gift Delivery

Even for local businesses that don’t normally ship products, you can offer to ship or personally deliver gifts for busy customers around the holidays as an extra service or offering.

Change Product Names

Whether you have a product based business or even a restaurant with specific menu items, you can show off some festive spirit by changing the names of your products to something that works with the holiday theme.

Have an Ugly Sweater Contest

Ugly sweaters are a big part of the holiday season for many consumers. So you could have a fun contest in your store or online to reward the customer with the ugliest one.

Create Holiday DIY Projects or Recipes

The holidays are a big time for people to get creative with homemade gifts, recipes and more. So if any of your products might work in those types of projects, you can create a tutorial and post it online.

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Launch a Local Search Campaign

Local search is also very important when it comes to attracting local shoppers who are looking for specific types of businesses. So it can be a great time to run a local search advertising campaign.

Suggest Product Combinations

For people who are looking to make multiple purchases but aren’t necessarily sure exactly what they want to buy, you can make suggestions based on the items they’ve browsed or the items in their online cart.

Start a Remarketing Campaign

You can also target past customers or people who have browsed products on your site already by taking advantage of remarketing options.

Launch a Holiday Blog Campaign

If you have a blog for your business, you can also create themed blog posts to show off gift ideas, recipes and more.

Make a Downloadable Holiday Resource

You could also make a downloadable resource, like a shopping guide, recipes or even an ebook that customers can access on your website or through email.

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Give Client Gifts

And finally, giving gifts to your best clients, customers and colleagues throughout the holiday season can be a great way to show your appreciation and create a great experience for all. 

Create a Holiday Themed Landing Page

For any holiday marketing campaigns, it can also be a good idea to set up a special holiday landing page. This can show off any themed promotions and also help you measure the effectiveness of those campaigns.

 

This concludes the 2017 Holiday Marketing Ideas

 

Thank you for stopping by!

Micky Gramlin

 

RELATED POSTS

2017 Holiday Marketing Ideas

50 Holiday Marketing Ideas Part 2

 

Source

smallbiztrends.com

Pictures 

Google

 

Annie Pilon  Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

 

 

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