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Micky Gramlin   My Press Releases

50 Holiday Marketing Ideas Part 2 by Annie Pilon

Published on 10/8/2017
For additional information  Click Here

 

 

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2017 Holiday Marketing Ideas Part 2

By

Annie Pilon

Published

smallbiztrends.com

 

 

The holiday season is upon us. And it provides many unique opportunities for all different types of businesses to market to customers in new and unique ways. Whether you own an online business, a local store, or even a B2B company, there are ways you can promote your business throughout the coming months. Here are some ideas you can use to market your business this holiday season.

Give Away Free Samples

For those businesses that sell food items or anything that customers might want to try out before buying, giving away free samples can be a good strategy to encourage more sales and get more people through the door.

Have a Pampering Station

Holiday shopping can be stressful. So if you want to create a great experience for stressed out shoppers, you could offer some kind of pampering activity, like massages or guided meditation.

Hold a 12 Days of Christmas Sale

To keep people shopping throughout the holiday season, you can host a special sale where people can get specific products or deals for twelve days leading up to Christmas. You can even throw in some fun themed days to really get people into the spirit.

Give Away Stocking Stuffers

For those shoppers who are trying to finish off their holiday shopping, little stocking stuffers can be a real attraction. So you can give them away with each purchase or offer them at a discounted rate for people who spend a specific amount on other items.

Image may contain: shoes

Put Up Stockings for Customers

You could also help customers feel more connected to your store or business by displaying stockings or similar items with their names on them. Even little paper stockings can help you decorate your business and reward customers for shopping with you.

Play Christmas Music

You can’t create a festive environment without a little holiday music. Create a custom playlist or find a radio station with holiday music that really sets the perfect mood for your customers.

Decorate Your Website

Even if you only do business online, you can still show off your holiday spirit. Add some holiday inspired elements to your website, like snowflakes, a flying Santa, ornaments and more.

Send Out Festive Emails

You can also cater your email marketing efforts specifically to the holiday season. Add festive titles and touches that will appeal to those in the holiday spirit.

Display Holiday Themed Art

For local businesses, you can dress up your store and support local artists by displaying holiday themed art at your location. You can even offer it for sale to help those local artists find buyers.

Create a YouTube Video

Video marketing is a great way to attract new customers throughout the year. And the holidays are no different. You can even create a themed video that shows off your holiday spirit with a song or a spoof of some popular holiday stories.

Image may contain: food

Host a Twitter Chat

For B2B or online businesses, you can get more customers involved around the holidays by hosting a special Twitter chat on a holiday related topic.

Have a Photo Contest on Facebook

On Facebook, you can encourage your followers to get involved by asking them to share their favorite holiday photos. You can even make it into a contest to give them an incentive to participate.

Create an Instagram Hashtag

If you want to increase engagement on Instagram throughout the holidays, you can create a specific hashtag that people can use to show off how they use your products in holiday gifts, recipes, parties and more.

Update Your Logo

Your logo can offer you a really simple way of showing off your holiday spirit. Just add some holiday themed elements or even just change it to a holiday color scheme just for the season.

Offer Extended Shopping Hours

During the holidays, you’re likely to do more business than you normally would the rest of the year, so it might be a good idea to extend your store hours on some popular shopping days just to offer a better experience for some customers.

 

 

This list is so long I am breaking it down to three.

Part 3 soon!

 

Thank you for stopping by!

Micky Gramlin

 

RELATED POSTS

2017 Holiday Marketing Ideas

50 Holiday Marketing Ideas Part 3

 

Source

smallbiztrends.com

Pictures 

Google

 

Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

 

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