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Micky Gramlin
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Micky Gramlin   My Press Releases

How Consumers View Paid Media The 13th installment

Published on 6/20/2017
For additional information  Click Here

 

Dont Deliver a Product - Deliver an Experience. Thats why we LOVE social media! #socialally #gainanally:

 

 

How Consumers View Paid Media

 

Advertising Statistics

 

(The 13th installment of No Doubt About It: It's Mobile)

 Hubspot.com

 

“More Google searches takes place on mobile devices than on computers in 10Countries including the U.S/ and Japan.” Hubspot

 

“The growth of the internet use continues to accelerate around the worlds with global user numbers up by more  than 80% in the 5 years since January 2012 Hubspot

 

It’s mobile. No doubt about it

 

During our quest the past few weeks to look at and develop our digital strategy on the most effective ways  to  reach out  to all those Smartphone users, the one thing that stands out above the rest, 70% of that market does not like to see mobile ads on their phones.  

  • 91%  of people say ads are more intrusive today than two years ago
  • 81% of consumers have closed a browser or exited a webpage because of a pop-up ad
  • 90%  is how much mobile ad blocking has increased year over year
  • 51% of people have a lower opinion of brands that use autoplaying video ads.

 

Pay-Per-Click (PPC)            

  • 64.6% of people click on Google ads when they are looking to buy an item online
  • The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network
  • The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display
  • The average cost-per-click (CPA) in AdWords across all industries is $2.32 on the search network and $0.58 on the display network
  • When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%).

Image result for pay per click

 

 

Display Advertising

  • 91% of people say ads are more intrusive today than two years ago
  • 73% of people dislike pop-up ads4 out of 5 of people have left a webpage because of a pop-up or autoplaying video ad.
  • One-third of marketers think outbound marketing tactics are overrated
  • 33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources.
  • 72% of consumers say they would have a lower opinion of a brand if they subjected the consumer to a pop-up ad
  • 81% of consumers have closed a browser or exited a webpage because of a pop-up ad
  • 34% of consumers say they have mistakenly clicked on an online ad.

 

Video Advertising

  • 51% of people have a lower opinion of brands that use autoplaying video ads
  • 70% of U.S. marketers plan to use social video ads in the coming 12 months
  • 82% of consumers have closed a browser or exited a webpage because of an autoplaying online video ad
  • YouTube's net U.S. video ad revenues account for 18.9% of the U.S. digital video ad market
  • Video ads have an average clickthrough rate of 1.84%, the highest clickthrough rate of all digital ad formats
  • 56% of viewers are likely to skip online video ads
  • 15% of viewers believe a video ad should be no more than 15 seconds in length

Image result for video advertising

Mobile Advertising

  • 70% of people dislike mobile ads
  • Mobile ad blocking has increased 90% year-over-year
  • 75% of Google's mobile search revenue comes from apple devices
  • The average clickthrough rate for a mobile search ad on Google in the first position is 27.7%. The average clickthrough rate for the second position is 9.2%.
  • Google drives 95% of all paid search ad clicks on mobile
  • 8 in 10 marketers worldwide use location targeting for mobile advertising
  • By 2019, mobile advertising will represent 72% of all U.S. digital ad spending.

 

Adblocking

  • 87% of people say there are more ads than two years ago
  • Adblocking has cost publishers nearly $22 billion in 2015 alone
  • Adblocker Plus, the most popular ad blocking app, has reached 300 million downloads worldwide
  • 77% of consumers agree that they would prefer to ad filter than completely ad block
  • 41% of ad blocker users found out about ad blockers by word of mouth.
  • 64% of ad blocker users do so because they believe ads are annoying or intrusive
  • 419 million people worldwide have installed an ad blocker on their smartphone.

 

Thank you for stopping by!

 

 

 

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Source

Hubspot.com

Picture Source

Google

 

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