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No Doubt About it. It’s Mobile Part 5 Snapchat

Published on 4/25/2017
For additional information  Click Here


Image result for snapchat


No Doubt About it. It’s Mobile Part 5



With 4 billion smartphone users out there, I am exploring my options on how to tap into that market. I already know, that I must have:

  • Good SEO practices applied to my website(s)
  • All sites need to be mobile friendly
  • Social Media
  • Good Content
  • Blogs

Needing more avenues to create even more sales, I am looking at the different ways that I may be able to strategically use to reach out to those smartphone users.

For example, the social media outlets, there are many that are out there. Which ones do I need to be on? Do I need to outsource or create a social management team?

In Part 5 today, we are taking a look at Snapchat, which has been growing quickly. Boosted by its popularity among young people, the messaging app is said to have 160 million people using it each day. That makes the four-year-old messaging app more popular than Twitter with it’s “daily” active users of just less than 140 million..

What Is Snapchat?

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”

Snapchat is a one-to-one and group messaging app that lets users send photo, video, and text messages that disappear after several seconds. There are 800 hours of video per second consumed.


Image result for snapchat stats demographics

Snapchat Demographics

  • 71% of Snapchat users are under 34 years old.
  • Roughly 70% of Snapchat users are female.
  • 30% of US Millennial Internet Users use Snapchat regularly.
  • Ireland is the top country for Snapchat Usage based on percentage of usage by adults in each market.
  • 50% of Male College students share selfies on Snapchat, the number is higher in Female college students. 77% to be precise.
  • 45% of Snapchat users are aged between 18-24.
  • Snapchat reaches 11% of Total US Digital population.
  • More than 25% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%.


A few “key” highlights to consider.

> Snapchat has 160 million daily active users as of Q4 2016

> 41% of people ages 18-34 in the US use Snapchat every day.

No other social media company is even close to the reach of this coveted younger demographic bracket that Snapchat currently dominates.

> Snapchat has the highest engagement rate of any major social media        platform.

Companies such as Taco Bell and others have reported open rates north of 80% on their stories and posts. Compared to a platform like Facebook, where on average less than 5% of your followers will see your wall posts,

Snapchat has engagement like no other


Related image

> Promoting your brand on Snapchat is fairly inexpensive.

Creating geo-filters and hyper targeted ads is incredibly cheap as of right now. For $100 or less your company could easily reach 10,000+ Snapchat users who are specifically interested in your particular niche, products or services.

> Snapchat is ripe for influencer marketing.

There are already thousands of relevant influencers on Snapchat. Influencers are power users who have tens of thousands of dedicated followers and are willing to promote your brand, products and offers for very low fees compared to other more traditional advertising channels.

According to industry experts, Snapchat is poised to become the next Facebook or Instagram in a very short time.

> Snapchat offers unique and direct engagement with your followers.

Many companies can send videos, pictures and even send text messages to their audience through Snapchat.

Snapchat is able to provide a direct line of communication between you and your customers

There are many success stories of companies that 5 years ago started investing heavily in Facebook ads and built multi-billion dollar companies they were in before anyone else was.

If you want to take advantage of a fast-growing, fresh and still inexpensive advertising and branding platform, the time is now. Although 160 million users is nowhere near the 1 billion+ users that both Facebook and Instagram currently have, time is now on your side to jump in and take advantage of this platform before your competitors do.  


On the next post we will look at video marketing. 


Thankyou for stopping by!



Related Posts

No Doubt About it. It’s Mobile Part 2

No Doubt About it. It’s Mobile Part 3

No Doubt About it. It’s Mobile Part 4 What About Google+?

No Doubt About It. It’s Mobile Part 6 Video

No Doubt About It. It’s Mobile Part 7 Content Marketing




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