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Micky Gramlin   My Press Releases

Marketing Growth Strategies By Andrew Gazdecki

Published on 1/30/2017
For additional information  Click Here

 

Image result for Digital Marketing

 

 

Any online marketer knows they must keep their eyes on signs of what is coming down the pipeline. We constantly have access to information on what is trending and if only once a quarter you managed to get ahead of everyone else on what is popular, imagine the positive impact on your bottom line.

Did you know most of the tools you need are tax deductible?  Advertising, cellphone, apps and more.

What's Deductible?

Frequently Asked Questions

 

**

 

Marketing Growth Strategies for Small Businesses

Published on Dec 27, 2016

By

Andrew Gazdecki.

Small Business Trends

This is a condensed article

 

1 Mobile-Centric is the Name of the Game

There was a big push in 2016 for small businesses to ensure that their web pages were optimized for mobile browsing. This mobile friendly attitude was the first step towards being mobile-centric, but that journey is not over.

Mobile-centric involves a lot of technologies and platforms, some of which are still emerging and only now being utilized for small business marketing purposes. The following are all mobile technologies that a small business should begin implementing into their content-based strategies.

Mobile Apps: If you do anything mobile-related in 2017, then get a mobile app.

Small businesses have been slow to build apps for their brands because of the high price point of mobile development. However, there are now a lot of inexpensive, yet effective, options that can allow your company to propel itself into the mobile-centric world of 2017.

2 Email Marketing

The people that make the false claim that email marketing isn’t effective are the ones that aren’t using it correctly.  This tactic is all about providing audiences with relevant, valuable and helpful information. It is not designed for jamming sales pitches down consumers’ throats.

Email marketing is one of the most ROI-positive strategies out there.

3 Data Informed Decision Making

Analytics tools may be at the helm of the ship, nut data doesn’t always know best. You should be pairing the data-born insights with the existing knowledge and opinions of their team members.

4 Video Content

Considering that approximately 60 percent of consumers prefer to watch content, instead of reading it, then the power of video marketing becomes immediately apparent. Video content will continue to build momentum and audiences will be looking for it more in 2017

5 Expert Blogging

Your small business may already have blog content that is regularly published, but how good is that content? Blog content for marketing became a popular means to get noticed on search engines thanks to SEO practices. In this quest to be seen, a lot of organizations became more concerned with their SEO than the actual quality of their content.

Now, audiences are starting to take notice that there is a difference between valuable blog content and not so important writing. If your content isn’t informative and exciting to read, people aren’t going to stick around.

2017 is poised to be the year that brands invest in bringing their digital writing to the next level, which may mean hiring an “industry expert” to create higher caliber blogs.

6 Better Social Media Practices

This trend is in the same realm as blogging in that it is something that almost everyone is doing, but very few are doing well. Specifically, they aren’t getting the most out of their social media data. Even if you are creating high-quality content and regularly responding to comments, questions and complaints, you may be missing out on a lot of valuable information.

Social media platforms are a significant contributor to big data because there are a lot of engagements on these services. Customers are practically handing you a road map to running your business more efficiently and providing a better customer experience. Thus, you should be actively listening and collecting social media based data.

Conclusions

The premier trend for 2017; is everything that comes after mobile is just icing on the small business marketing cake. Not to mention that many of the following patterns are hugely affected by mobile (think about how often you check your email, watch videos and check social media on your phone).

When it comes to providing value to consumers and retaining them as long-term, brand loyal customers, it all starts with how mobile-centric your small business is.

 

Thank you for stopping by!

 

 

Andrew Gazdecki

Andrew Gazdecki is the founder and CEO of Bizness Apps, a do-it-yourself mobile app builder and mobile website creator for small businesses with over 500,000 customers worldwide.

 

Source

smallbiztrends

Picture Source

Google

 

Why Put it Off Any Longer?

"MOBILE FRIENDLY"

 

 

 

 

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