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Larry Ellner
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Larry Ellner   My Press Releases

Separate Yourself From Competition With Your Own USP!

Published on 12/6/2016
For additional information  Click Here

You must create a Unique Selling Proposition
(USP) for your business. A USP is something that makes
your business different from your competitors. To compete
with other businesses nowadays (especially online) you
need something that nobody else can copy. One of a kind!

 

 

First you must know who your competitors are. Is your
business the only one of its type? I doubt it. If so, it
won't be for long. Do you know your exact target
audience? If not, you will have to find out this
information before creating any kind of USP. Below
are two ways to come up with a competition eliminating
USP.

1. Just Ask! The first way to come up with a USP is
to think like your target audience or customers. Know
their exact needs, wants, goals, problems and
interests. There're two ways to do this: The first way
is to put yourself in their shoes, think like them. The
second way is to give them polls and surveys to find
out what they're thinking. Pick a USP that none of
your competitors are using. If you can't find one that
your competitors aren't using pick one to improve.

2. Just Think! The second way to come up with a USP
is to use your brain power. Ask yourself questions
like: How can I set myself apart from my competition?
What could I offer that they can't? Imagine or
daydream that your business is on top of all your
competitors. What USP put your business at the top in
your head? Now, if you keep asking these questions your
mind will eventually start shooting out more ideas than
you can handle. One of those ideas may be the USP
you're searching for.

Now that you have your USP that's just half the
battle. You must test it. Does your USP appeal to
your target audience? Will it attract people away from
your competition? If it does, you're done, until your
competition comes up with a better USP. If your USP
doesn't, than repeat the process above and test a new USP
until it works. If you want to eliminate your competition
and be successful you will use this process several times in
your business life.

Here's the business I reccomend for making money online

 

 

Quote of the Day:

Your partner in success,
Larry Ellner
https://www.facebook.com/socialbrandingwithlarry

FULL DISCLOSURE:You should assume the author of this Press
Release has an affiliate relationship and/or another material connection, to any suppliers
of goods and services that may be discussed here, and may be
compensated for showing ads or recommending products or
services, or linking to the supplier's website.

Member Note: To comment on this PR, simply click reply on the owners main post below.
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