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Larry Ellner
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Larry Ellner   My Press Releases

How To Insure that Your Autoresponder Emails Get Opened And Read

Published on 4/24/2016
For additional information  Click Here

How To Insure that Your Autoresponder Emails Get Opened And Read

 

There are 2 parts to this Press Release:

Email Deliverability

Email Content

I’m going to start with deliverability because unless your emails get opened and read it doesn’t matter how good the content is; it’s wasted and it costs you money.

If you are already using your an email address from your own domain name as your reply-to address for your AutoResponder campaigns, you can stop reading. BUT ….

If you are using a AOL, Zendesk, rocketmail.com, ymail.com or other commonly available free email service as your reply-to in your AutoResponder campaign, you are hurting your email deliverability and will need to make changes in order to keep using your AutoResponder campaign.

GVO and most reputable email service providers have always recommended that you not use such email addresses.

Some big reason for this recommendation are that:

It just doesn’t  look professional for a business to be using a free email service. Every time any business person hands you a card that has a gmail or yahoo email address on it, don’t you find yourself wondering how credible this person or business is?

We get it. Those services are free and they require a little less work to set up, but using  your own domain  lends more credibility to your image and reputation.

Now, going beyond the concept of professionalism and image, big changes are happening on the internet and if you at all serious about your business image, and making sure your messages get delivered, it is time to stop using the freebie emails as your reply-to address in your AutoResponder Campaigns.

One of the ways that ISP’s like Yahoo, Gmail, AOL, Hotmail, etc.. fight spam is by using something called “email authentication” to check whether an email that comes from you actually came from you. If you have ever had your email address hacked or received an email from a friend but knew they couldn’t have actually sent the message, then you have experienced the issue, as well.

Things have changed.

On Friday, April 4, 2014, Yahoo changed their email authentication settings using the new DMARC standard. The new setting by yahoo is causing a lot of email from yahoo users to be rejected by other ISP’s.

On April 22, 2014, AOL did the same thing.

More ISP’s are following suit and we believe more will be doing the same.

Here Is What You Must Understand:

If your AutoResponder campaigns are using a AOL, Zendesk, rocketmail.com, or ymail.com email address as the reply-to, these services are now saying, “We do not vouch for this email being sent”. This is causing your emails to be rejected and that is causing receivers to be removed from your list. This also means your messages are  not being delivered.

Effective Feb 11, 2016, if you are still using AOL, Zendesk, rocketmail.com, or ymail.com as your reply-to address in any AutoResponder campaign, many autoresponder services will be suspending that campaign until the correction is made.

A lot of companies are being impacted by these changes, including all of the other Email Marketing Service companies, such as GVO, Aweber, Constant Contact, MailChimp, GetResponse, etc…

If you are a real “tech head” and want to dig in to the new DMARC standard for email authentication, follow this link: http://dmarc.org

To see how this change is impacting other companies and lists, follow these links:

The Solution Is Simple

Change your reply-to address in your AutoResponder Campaigns To Your Own Domain.

If you do not have your own domain, it’s time. Your email list is worth money to your business. You owe it to yourself to get this done quickly. Until you make this change, you will be leaving a lot of emails undelivered which will be costing you more money.

If you have your own domain, contact your web hosting provider for help with setting up your email addresses.

If you do not have your own domain, I invite you to open a web hosting account with GVO..

GVO will always be compatible and compliant with the new DMARC email authentication protocols together.

Now that we’ve got deliverability out of the way; lets talk a bit about Email Content.  Particularly Autoresponder Email Followup Content.  I’d like you to grasp this concept: “you don’t do what you do to make money.  You make money because of what you do.”.  In other words focus on bringing value to your audience and marketplace; the money will follow soon enough.

It annoys the “hell” out of me when I subscribe to someone’s list and all I get are one ad after another.  I’m not a member of that list for very long.  I divide the emails that I receive into 2 categories:

Takers: Those that want something from me.

Givers: Those that want to give me something.

Unless I know, like and respect the Taker email sender I ignore it.

I open and read the the Giver email.

Yes, you can be both a taker and a giver; but you’ve got to be a giver first.

 

In my own Autoresponder Followup Sequence I use the 80/20 Rule.

80% of my messages are informational; 20% of my messages are promotional.

I get very high open rates on my Autoresponder Messages.

 

Focusing On Your Readers Needs Helps Your Business:

 

When your readers are looking for your emails, this makes it very easy to create traction and see results when you launch new products, enhancements, and services.

Your customers that trust you are more likely to buy from you again and again. Repeat business is much more profitable than constantly going after new business.

When your messages are being opened, your overall deliverability reputation improves. This is a huge long-term benefit that should not be overlooked.

How do you know what your readers are looking for?

Your capture page should be clear about the information you are offering. When someone requests that information, you know that is what they want to know about. Keep your message focused on the benefits you listed.

If your offers changed based on age group or specific interests, be sure to request that information. Many times, a name and email address is fine. But if you really want to target your messages, set up your forms to ask those types of questions from your visitors.

Or you can set up additional campaigns to further segment your list by interest as you move along in your email marketing.

 

Quote Of The Day

 

                  

 

 

Your partner in success,

 

Larry Ellner

https://www.facebook.com/socialbrandingwithlarry

 

P.S. Here's the system I recommend to make money online…

 

 

FULL DISCLOSURE: You should assume

the publisher of this Press Release has an affiliate

relationship and/or another material connection, to any suppliers

of goods and services that may be discussed here, and may be

compensated for showing ads or recommending products or

services, or linking to the supplier's website.

Member Note: To comment on this PR, simply click reply on the owners main post below.
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