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Larry Ellner
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Larry Ellner   My Press Releases

Want To Get The Best Possible Results From Your Email Marketing

Published on 4/23/2016
For additional information  Click Here

Want To Get The Best Possible Results From Your Email Marketing

There is no debate that email marketing works. Businesses around the world are using email marketing to build prospect lists, follow up, and drive new sales.

So maybe you are thinking about putting email marketing to work for your business. Good decision!

The key is to make sure you set up your campaigns well so that you get the best possible “Bang For Your Buck”.

This Press Release is designed to help you avoid 5 of the more common mistakes made by “Newbie” Marketers and capitalize on your campaigns to get the best possible outcomes.

5 of the most common errors made include things like:

  1. Not personalizing your messages. Emails addressed to the individual m receiver by name are much more likely to be opened than the same blind subject line.
  2. Incorrectly personalized messages. To me there is no bigger “turnoff” then someone butchering my name or worse yet, calling me Firstname.  Proofreading can help you catch little mistakes in the tokens that can cause your email to be sent to **FIRSTNAME**  instead of the actual name of your reader.
  3. Incorrect links. Let’s say your message gets opened, and your subscriber reads it. They want to know more so they click your link and … get lost. Proofreading helps here, too!
  4. Your messages getting routed to the spam folder. It can happen and it’s easier than you think for your messages to get routed to the spam or junk folder. When that happens, your message is lost.
  5. Bouncing email addresses. Having invalid or unknown email addresses in your list can cause your deliverability rate to tank.  There are even some Autoresponder  Providers who will suspend your account if you have too high a percentage of bounced addresses. And many autoresponder services charge you for the size of your list, no matter how many are actually deliverable. It makes more sense to use a service that removes bouncing or unknown email addresses.

So let’s say you’ve done the research. You’ve done the proofreading. You’ve written a good subject line and it is personalized to address each reader by name. You’ve checked your links. Your list is good. Your list is clean. It’s time to send your email marketing message.

This is where the line gets drawn for many email marketing professionals. The days of just being able to send out a quick ad or offer are pretty well over. With a vast majority of email being labeled as “spam”, and a lot of valid emails falling in to boxes where people don’t actually read the message, it can be challenging.

Still, successful email marketers report outstanding ROI (Return On Investment). Some report email marketing returns as high as 4300%! So how do they do it?

Is there a secret to their success? Not really. Once all the technical and deliverability stuff is covered, the key is to use email marketing to build a strong relationship with your readers. Note that I didn’t say “sell to your readers”. They joined your list because they already want to know more about what you can do for them, how you can help them. And when you show them how you can help them, sales are going to happen.

So make sure your messages focus on providing real value to your readers. Build trust by sending them valuable relevant information so that they actually expect and watch for your email messages.

The email marketing world has become a tough place for serial email ad purveors that just send out annoying ad after ad, never providing real value, and never connecting with their readers.

But when you provide relevant and valuable content to your readers, you are giving yourself a tremendous competitive advantage.

Your readers, when they look at the many many messages in their inbox are asking, on some level: “Why would I want to read this?”. If you build a reputation that your messages are just going to be another pitch to get into their pocket, your messages are getting deleted. But if your messages provide valuable content, your message has a much better chance of getting opened.

Is the technical stuff important? Absolutely! But the big difference between a technically correct email and a profit producing email marketing campaign is seen when you focus your content on providing real value to your readers. This means you are sending information that they asked for. Your message is directly focused on their goals and desires. I always tell my students “Focus On Helping Your Readers; not Selling To Them”.  Do that and the sales will come soon enough. 

 

 

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Your partner in success,

 

Larry Ellner

https://www.facebook.com/socialbrandingwithlarry

 

P.S. Here's the system I recommend to make money online…

 

 

FULL DISCLOSURE: You should assume

the publisher of this Press Release has an affiliate

relationship and/or another material connection, to any suppliers

of goods and services that may be discussed here, and may be

compensated for showing ads or recommending products or

services, or linking to the supplier's website.                

Member Note: To comment on this PR, simply click reply on the owners main post below.
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