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Larry Ellner
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Larry Ellner   My Press Releases

Web Authority By James "Doc" Stone A Review

Published on 7/20/2015
For additional information  Click Here

James "Doc" Stone, my Mentor and Coach, has written a new book entitled "Web Authority".  I first met "Doc" when he was doing the training for Mike Filsaime's PnP program.  He was then and still is one of the "Good Guys" in our industry. 
"Doc" is different than most of the so-called "Gurus" who like to make Internet Marketing seem complicated and mysterious, so then can sell you a lot of their high priced, over-hyped products that consistently over-promise and under-deliver on their claims.
"Doc's" straight-forward simple approach to Internet marketing reminds me of something my Dad told me over and over again:  "Do the right thing and everything else will take care of itself".  In an industry where The newest shiny thing and "Black Hat Tactics" seem always to be in vogue; "Doc's" advice is to keep things simple and play by the rules.
"Doc" teaches an Internet Sales Funnel that consists of your own website; not a replicated site that makes you part of the crowd as opposed to standing out from the crowd.  He recommends that you have a Blog installed in the root of your website that is optimized to attract free search engine organic traffic.  He recommends that you use a "New Age" article marketing program where the article  is keyword optimized for the purpose attracting free organic traffic from the search engines like Google, Yahoo and Bing. 
For simplicity, "Doc" contends, that Internet Marketers have one list, one squeeze page and one autoresponder follow-up series. Of course you can split test different elements of the funnel to determine which is most effective.  The intention being to arrive at a streamlined effective funnel.
"Doc's" coaching and mentorship has bee of great help to me in my business and I would highly recommend that every Internet Marketer; whether they're a "Newbie" or a seasoned Pro make "Web Authority" a must read.
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