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"Fifteen Minutes Of Fame"...

Published on 2/23/2019
For additional information  Click Here

The psychology behind social media 

We've all heard the saying, "Fifteen minutes of fame!" and the possibility of achieving that has never been more prevalent than in this age of the internet, reality shows, and social media. Even twenty-five years ago you had to be a young toddler falling deep into an abandoned well to reach the status of a national celebrity, but these days all it takes is a well placed Twitter, misquoted Facebook post or exposure through a viral video...  computers, Social media, Smartphones,

 

Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science, it aims to understand individuals and groups by establishing general principles and researching specific cases.

The Psychology of Social Media
By [http://EzineArticles.com/expert/Leslie_Prichard/991754]Leslie Prichard

We've all heard the saying, "Fifteen minutes of fame!" and the possibility of achieving that has never been more prevalent than in this age of the internet, reality shows, and social media. Even twenty-five years ago you had to be a young toddler falling deep into an abandoned well to reach the status of a national celebrity, but these days all it takes is a well placed Twitter, misquoted Facebook post or exposure through a viral video.

- a more interesting issue, the psychology of social media postings.

What is it that motivates the flittering tweet in a person's mind or that - Facebook post that has people wondering what's the story between the lines? In dealing with social media, it's a very critical topic to consider, especially for businesses. Looking at the two types of social media avenues, personal and business, may offer a little more perspective and remind us to develop guidelines when creating social media plans for businesses. 

The psychology of personal social media postings can be as varied as the people typing on the keyboard and not easily interpretable as many people may not reveal their true emotions, feelings or personality through their social profiles. A recent survey of college-aged women found many reasons for daily posts had truly to do with real social events or hook-ups with a love interest. Women stated they intentionally posted where they were going, pictures of themselves looking incredible, or information about how much fun they were having, knowing a guy they were interested in would be seeing the post flying across the news feed. Twitter is more effective when connected to Facebook and the constant stream of Tweets is unavoidable and sometimes downright annoying.

Women in this college demographic also see the social media forum as just that, social. Many posts and pictures are splattered throughout the internet without a care or concern for the future, even though there are certain courses where professors may caution that once posted, you could be toasted in the future. One such college student recently commented, "She'd better start saving her money to pay Google to delete her existence when she began her career search." The problem with that is once public, the picture or comment can be copied and saved even if it's deleted at some point in time. And while the cross-dressing Halloween outfit may have been the hit of the kegger, it probably won't make a great political statement during an election should that be the direction taken after college. Long gone are the days of, "I didn't inhale," chances are there could be a YouTube video proving otherwise.

The other dilemma found in social media is the same concept we still see in email messaging, -

Fortunately, the vast majority of users of social media for personal fun - From a perspective of someone who watches hundreds of Facebook posts, tweets, tumbles and stumbles, the majority of users appear to have one general theme: to reach out and touch friends, to make a difference in a life, to share a piece of themselves and to promote their beliefs... Finding people who were once an important part of their life years ago, rekindling relationships with friends and family, staying in touch across miles and being virtual voyeurs with permission to do so, are all reasons for making connections. -

After active users, there are several categories of "friends" beginning with those who simply do not care about what their friends are posting, never liking or acknowledging the existence of anyone else, instead simply promoting their own agenda. The quiet friends are the mere observers who never post but read about everyone else, keeping their comments private and between close friends and family only. And the most curious partaker in social media is the friend who never post and whose wall is shut down, they rarely log in and have no idea changes to Facebook are being made constantly and have only a vague idea of Twitter but know they don't want any part of it. These are the individuals who at a weak moment in time caved to peer pressure and created a Facebook page and have now probably forgotten the password in order to delete it.

The personal drive of users appears to be, for the most part, one of validation of existence. To feel life is moving and happening when the reality may be sheer boredom has set in. To feel part of a world that is constantly evolving and growing. To feel that what you believe, say or want makes a difference at least to the hundreds of names found on their friend list. It allows a bit of momentary narcissism and obtaining a tiny bit of attention on a grander scale than life without social media allows. It's an ego boost and a healthy expansion of our world that brings knowledge and conversation. However, one misquote on a tantalizing and controversial subject can throw you smack in the middle of a feeding frenzy of social media carnivores. So, caution should be taken when reposting - pointed post. But, the beauty of social media is the likelihood of becoming the subject of a scandal is rare and still leaves us able to throw around the fifteen minutes of fame -. Unless you are a corporation or business, then the game and the rules change.

With regard to the psychology of business participation in social media, it's important to understand the factors that drive our personal use of social media must be used in reverse when it comes to promoting business. The personality of the user becomes insignificant as a voice for the company is the only sound that should be heard. - if the advertisement is hitting the front page of the local paper. Public profiles must be in line with company policies and standards, following a formula or plan to promote and encourage business without offending and designed to achieve the purpose of social media which should be business and income generation. The personalities of customers, followers, and fans take over and become the target. The importance of the psychology of the readers of the content is what must be of paramount consideration to create an effective marketing strategy and plan. One misplaced quote, one offending post or tacky tweet can have a snowball effect on the bottom-line. Caution and care must be taken when creating the personality of the company to be put on the internet forever. Leaving the fate of such an important representation should be taken seriously and not put into the hands of the cashier at the front desk simply because she's the only one with a Facebook page.

As you can see the psychology of social media is responsible for the existence of social media and has the potential to destroy someone in the blink of an eye or promote fame at the speed of light. It's an important consideration for all players, on all levels, to correctly utilize and protect yourself when in the playing field of the social media arena. It's a world that grows as fast as keystrokes can be laid down and share buttons clicked and the consequences are far reaching with negative news flowing faster than uncontroversial tidbits. The only comfort in knowing that should you make a personal misstep is, fifteen minutes is a relatively short amount of time in which to weather a storm and should the ill-placed Tweet cause a downfall of a business, it can always post the offending social media manager has been fired, retract the misquote, delete the upset followers and seek out new fans. Just don't forget to do damage control and respond to all the negative comments certain to be floating around on the internet. Yes, that is another topic entirely.

Leslie Prichard is a freelance writer who consults with corporations in order to prepare articles and web content for their industry-specific needs as well as a corporate social media manager. Leslie's work has been published throughout various media including websites and magazines and she has won awards for her writing. Leslie has also been a paralegal for twenty plus years and holds a B.A. degree from Texas Tech University. Leslie is always connected and can be contacted via social media: email at [mailto:onenoseybroad@gmail.com]onenoseybroad@gmail.com or find her on Facebook and Twitter where she spends most of her waking hours.

Article Source: [http://EzineArticles.com/?The-Psychology-of-Social-Media&id=6240525] The Psychology of Social Media

The importance of the psychology of the readers of the content is what must be of paramount consideration to create an effective marketing strategy and plan. 

We've all heard the saying, "Fifteen minutes of fame!" 

These days all it takes is a well placed Twitter, misquoted Facebook post or exposure through a viral video.

Media psychology is the branch of psychology that focuses on the interaction of human behavior and media and technology. Media psychology is not restricted to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact and sharing behaviors.

user's perception of media experience, pact, and sharing behaviors 

 

Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science, it aims to understand individuals and groups by establishing general principles and researching specific cases.

 

See the source image

Effects on youth communication

Social media has allowed for mass cultural exchange and intercultural communication. As different cultures have different value systems, cultural themes, grammar, and world views, they also communicate differently. The emergence of social media platforms fused together different cultures and their communication methods, blending together various cultural thinking patterns and expression styles.

Social media has affected the way youth communicate, by introducing new forms of language. Abbreviations have been introduced to cut down on the time it takes to respond online. The commonly known "LOL" has become globally recognized as the abbreviation for "laugh out loud" thanks to social media.

  • Social media detoxification

 

Changes in mood

 

https://weheartit.com/articles -REVIEWS

 

Media psychology is the branch of psychology that focuses on the interaction of human behavior and media and technology. Media psychology is not restricted to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact and sharing behaviors. This branch is a relatively new field of study because of advancement in technology. It uses various methods of critical analysis and investigation to develop a working model of a user's perception of media experience. These methods are used for society as a whole and on an individual basis. Media psychologists are able to perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting. Media psychologists are not considered to be those who are featured in media, rather than those who research, work or contribute to the field.

 
Many teenagers suffer from sleep deprivation as they spend long hours at night on their phones, and this, in turn, could affect grades as they will be tired and unfocused in school. Social media has generated a phenomenon known as " Facebook depression", which is a type of depression that affects adolescents who spend too much of their free time engaging with social media sites. "Facebook depression" leads to problems such as reclusiveness which can negatively damage one's health by creating feelings of loneliness and low self-esteem among young people. At the same time, 2017 show that there is a link between social media addiction and negative mental health effects. In this study, almost 6,000 adolescent students were examined using the Bergen Social Media Addiction Scale. 4.5% of these students were found to be "at risk" of social media addiction. Furthermore, this same 4.5% reported low self-esteem and high levels of depressive symptoms...
Various researchers have undertaken efforts to examine the psychological effects of Internet use. Some research employs studying brain functions in Internet users. Some studies assert that these changes are harmful, while others argue that asserted changes are beneficial.

Media psychology is the branch of psychology that focuses on the interaction of human behavior and media and technology. Media psychology is not restricted to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact and sharing behaviors.

This branch is a relatively new field of study because of advancement in technology. It uses various methods of critical analysis and investigation to develop a working model of a user's perception of media experience.

These methods are used for society as a whole and on an individual basis. Media psychologists are able to perform activities that include consulting, design, and production in

various media like

television,

video games,

films,

and news broadcasting.

Media psychologists are not considered to be those who are featured in media, rather than those who research, work or contribute to the field.

Adolescents

Excessive use of digital technology, like social media, by adolescents, can cause disruptions in their physical and mental health, in sleeping patterns, their weight, and levels of exercise and notably in their academic performance. Research has continued to demonstrate that long hours spent on mobile devices have shown a positive relationship with an increase in teenagers' BMI and a lack of physical activity.

Moreover, excessive internet usage has been linked to lower grades compared to users who don't spend an excessive amount of time online, even with control over age, gender, race, parent education and personal contentment factors that may affect the study. In a recent study, it was found that time spent on Facebook has a strong negative relationship with overall GPA.

The use of multiple social media platforms is more strongly associated with depression and anxiety among young adults than time spent online. The analysis showed that people who reported using the most platforms

(7 to 11) had more than three times the risk of depression and anxiety than people who used the fewest (0 to 2). Social media addiction and its sub-dimensions have a high positive correlation. The more the participants are addicted to social media, the less satisfied they are with life.

______________________________________

social media researcher at Texas A&M University-Commerce finds that users are likely to experience the "social media burnout" issue. Ambivalence, emotional exhaustion, and depersonalization are usually the main symptoms if a user experiences social media burnout. Ambivalence refers to a user's confusion about the benefits she can get from using a social media site. Emotional exhaustion refers to the stress a user has when using a social media site. Depersonalization refers to the emotional detachment from a social media site a user experiences. The three burnout factors can negatively influence the user's social media continuance. This study provides an instrument to measure the burnout a user can experience when her social media "friends" are generating an overwhelming amount of useless information ("what I had for dinner", "where I am now").

______________________________________

Debate over addiction

As one of the biggest preoccupations among adolescents is social media usage, researchers have begun using the term "F.A.D.," or "Facebook addiction disorder," a form of internet addiction disorder.

FAD is characterized by compulsive use of the social networking site Facebook, which generally results in physical or psychological complications.

The disorder, although not classified in the latest Diagnostic and Statistical Manual of Mental Disorders (DSM-5) or by the World Health Organization, has been the subject of several studies focusing on the negative effects on the psyche. One German study, published in 2017,

investigated a correlation between extensive use of the social networking site and narcissism;

the results were published in the journal PLoS One. According to the findings: "FAD was significantly positively related to the personality trait narcissism and to negative mental health variables (depression, anxiety, and stress symptoms).

Sleep disturbance and the use of social media was clear. It concluded that blue light had a part to play—and how often they logged on, rather than time spent on social media sites, was a higher predictor of disturbed sleep,

suggesting "an obsessive 'checking'". The strong relationship between social media use and sleep disturbance has significant clinical ramifications for young adults health and well-being. In a recent study, we have learned that people in the highest quartile for social media use per week report the

most amount of sleep disturbance. The median number of minutes of social media use per day is 61 minutes. Lastly, we have learned that females are more inclined to experience high levels of sleep disturbance than males...

 

.See the source image

 

https://weheartit.com/articles -REVIEWS

 

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