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Social Media Platforms...

Published on 2/20/2019
For additional information  Click Here you a small business owner looking for ways to grow your business? Social Media Platforms...Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here's all you need to know as a small business owner -




These appearance centered conversations that forums like Facebook, Instagram among others provide can lead to feelings of disappointment in looks and personality when not enough likes or comments are achieved. In addition, social media use can lead to detrimental physical health effects.


A large body of literature associates body image and disordered eating with social networking platforms. Specifically, literature suggests that social media can breed a negative feedback loop of viewing and uploading photos, self comparison, feelings of disappointment when perceived social success is not achieved, and disordered body perception.


In fact, one study shows that the microblogging platform, Pinterest is directly associated with disordered dieting behavior, indicating that for those who frequently look at exercise or dieting "pins" there is a greater chance that they will engage in extreme weight-loss and dieting behavior.



Studies have shown that self comparison on social media can have dire effects on physical and mental health because they give us the ability to seek approval and compare ourselves. Social media has both a practical usage- to connect us with others, but also can lead to fulfillment of gratification.


In fact, one study suggests that because a critical aspect of social networking sites involve spending hours, if not months customizing a personal profile, and encourage a sort of social currency based on likes, followers and comments- they provide a forum for persistent "appearance conversations"

See the source image




Cognition and memory

According to writer Christine Rosen in "Virtual Friendship, and the New Narcissism," many social media sites encourage status-seeking. According to Rosen, the practice and definition of "friendship" changes in virtuality. Friendship "in these virtual spaces is thoroughly different from real-world friendship. In its traditional sense, friendship is a relationship which,


broadly speaking, involves the sharing of mutual interests, reciprocity, trust, and the revelation of intimate details over time and within specific social (and cultural) contexts. Because friendship depends on mutual revelations that are concealed from the rest of the world, it can only flourish within the boundaries of privacy;


the idea of public friendship is an oxymoron." Rosen also cites Brigham Young University researchers who "recently surveyed 184 users of social networking sites and found that heavy users 'feel less socially involved with the community around them.'


Girls generally post more images that include themselves, friends and things they have emotional ties to, which the researchers attributed that to the higher emotional intelligence of girls at a younger age. The authors sampled over 632 girls and boys from the ages of 12–16 from Spain in an effort to confirm their beliefs. The researchers concluded that masculinity is more commonly associated with a positive psychological well-being, while femininity displays less psychological well-being.

Checking updates on friends' activities on social media is associated with the "fear of missing out" (FOMO), the "pervasive apprehension that others might be having rewarding experiences from which one is absent". FOMO is a social anxiety characterized by "a desire to stay continually connected with what others are doing". It has negative influences on people's psychological health and well-being because it could contribute to negative mood and depressed feelings.



Social media becomes effective through a process called "building social authority". One of the foundation concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the "conversation" expecting that you can achieve a significant influence in that conversation.

Women were even more active on social media a couple of years ago, however today's numbers point at women: 68%, and men: 62%. In the United States, a 2018 survey reported that 88 percent of people 18–29 years old have at least one social media account. Over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than two hours per day on social networking sites.


According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site. At the same time, the total time spent on social media sites in the U.S. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012, compared to 66 billion minutes in July 2011.

Women were even more active on social media a couple of years ago, however today's numbers point at women: 68%, and men: 62%. In the United States, a 2018 survey reported that 88 percent of people 18–29 years old have at least one social media account. Over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than two hours per day on social networking sites.

According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site. At the same time, the total time spent on social media sites in the U.S. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012, compared to 66 billion minutes in July 2011.




Social media websites are popular on mobile devices such as smartphones.

Most popular social networks

The following list of the leading social networks shows the number of active users as of July 2018.

# Network Name Number of Users

(in millions)

1 Facebook 2,270
2 YouTube 1,900
3 WhatsApp 1,500
4 Facebook Messenger 1,300
5 WeChat 1,040
6 Instagram 1,000
7 QQ 806
8 QZone 563
9 Tik Tok 500
10 Sina Weibo 411
11 Twitter 336
12 Reddit 330
13 Baidu Tieba 300
14 Skype 300
15 LinkedIn 294
16 Viber 260
17 Snapchat 255
18 Line 203
19 Pinterest 200
20 Telegram 200
21 Tinder


According to Statista, in 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
The variety of evolving stand-alone and built-in social media services makes it challenging to define them. However, marketing and social media experts broadly agree that social media includes the following 13 types of social media: blogs, business networks, collaborative projects, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds.


The idea that social media are defined simply by their ability to bring people together has been seen as too broad, as this would suggest that fundamentally different technologies like the telegraph and telephone are also social media. The terminology is unclear, with some early researchers referring to social media as social networks or social networking services in the mid 2000s. A more recent paper from 2015 reviewed the prominent literature in the area and identified four common features unique to then-current social media services:


  1. social media are Web 2.0 Internet-based applications,
  2. user-generated content (UGC) is the lifeblood of the social media organism,
  3. users create service-specific profiles for the site or app that are designed and maintained by the social media organization,
  4. social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
In 2016, Merriam-Webster defined social media as "forms of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages...
Valentine'S Day, Love, Affection, Heart
Twitter, Facebook, Together
Finger, Smartphone, Screen, Pressing
Social Media has become a global phenomenon which has made millions and millions of people worldwide to be engrossed in its use, but for a social media page to be a booming success especially in the world of entrepreneurship; one has to exhaust all the efforts to attract loyal followers. 
Film, Filmstrip, You, Tube, You Tube
15 Infallible Ways to Increase Your Followers in Different Social Media Platforms in an Instant
By []Christina Tan


Social Media has become a global phenomenon which has made millions and millions of people worldwide to be engrossed in its use, but for a social media page to be a booming success especially in the world of entrepreneurship; one has to exhaust all the efforts to attract loyal followers. Here are some of the most valuable recommendations on how to make this possible:

Market Yourself

Obviously, the very first thing to do is to encourage and persuade people to follow you and what best way to do this is simply to "ask them to follow you". This could be effectively done by making your page available in social media pages so social media aficionados will no longer take too much time to look for your profile. This can be done in ways such as:

· Provide the links in your profile that will lead directly to your website's homepage.

· Express your sincere intent to connect with your subscribers in social media by sending them relevant emails.

· Integrate your social media profile links with your email signature.

· When you distribute business card, make sure that you incorporate the social media profile usernames

Appropriate Setting up of Profiles

It is important to mull over about a lot of things when you are initially setting up your profiles for the purpose of increasing the number of social media followers; here are some important details to consider:

· THE SOCIAL NETWORKING SITES TO BE USED. People are currently on the craze of joining the bandwagon and try to be in almost all social networking sites because they want to generate a huge number of online followers. This is not actually advised because monitoring and maintaining the number of followers would be quite daunting. CHOOSE FEW BUT POWERFUL SOCIAL MEDIA SITES that is more suitable for your business. Some of the most dominant sites are Facebook, Twitter, Pinterest, and Instagram; whichever ever way you want to promote your brand, there are appropriate social media sites to be of use.

· ESTABLISH YOUR PROFILE NAME. When you use different profile names for each of the social media sites you are into, it would be difficult to gather followers because they would be confused. Even if people would like to follow your profile in other social media platforms, they will eventually give up if your profile is very difficult to find.

· USE ONE UNIQUE AVATAR. The avatar you use in your profile is what defines your page and sets you apart from the others. They will be part of your identity and it is strongly advised that you use the one avatar for each of your profile on the different social media platforms. Since the avatar is your identity, DO NOT LEAVE THE AVATAR EMPTY.

· PROVIDE A DETAILED BUT CONCISE DESCRIPTION. Provide people with what you want to convey about your business. Express in detail what your business can do for them and why they should follow your page, this way they will be compelled to click your website link and learn more about your brand and what benefits you will be able to offer them.

Social Media Page Automation

Fact is, social media is not at all totally automated, and you really have to log in every time you want to make new posts or upload files and photos. But, there are fail-safe ways to automate your social media page; one can make use of services like the HOOTSUITE and BUFFER to have a scheduled posting of images, text posts and links based on your preferred date and time. WordPress plugins may also be installed so that it could automatically send blog post links.

Automation greatly helps in establishing a powerful social media presence because through automated posts makes your brand reach more people even when you are not logged in 24/7. But make sure that you also have time to log in and share some of the posts and content from other people in the social media sites who also share your posts. Take time for some online conversations as well.

Follower Engagement.

Personal presence on social media sites does not really have to be done by the business owner, but having a team to do the posting and communicate with the followers would be more effective in generating more social media followers. People get more interested when there are real live people they can converse with rather than just generated automated messages appearing regularly on their pages. This is basically why they call it social media because people should socialize with real people. Remember that in the business world, you do not just sell your brand; you also sell yourself and your company. Adding personal touch to engage with the potential clients is far more effective than 100% automation. It is very important to customers that if they have some queries or complaints, there are real people they can communicate with. Customers would feel that they are valued by your business, when they receive acknowledgements for their comments by giving them credit through you page or by posting a personalized blog about them. Make them feel your genuine presence and people to will be interested to follow your site.

Acknowledge Other People's Content by Sharing and Liking them

Spend at least 15 minutes or a little more to read other people's posts and comment or like the valuable and relevant social media content they post because this can encourage follower engagement and eventually generate more followers due to the following reasons:

· People always prefer a symbiotic relationship; when they feel and know that you took time to comment and share their posts, it means that you spent some time for them. When this happens, most likely they would return the favor and share your content with their own audiences, making your brand reach more people.

· People and followers of those posts that you shared and commented to will be able to see your name on their pages regularly and when people constantly see you, they would most likely follow your page in the coming days.

· Sharing and liking other people's content will keep you abreast about what's new and what are the latest trends in the industry that you are into. It could help you innovate and develop better posts that could really encourage more people to follow your social media profile.

Cite Other Companies

If you want your business or brand to be more noticed in social media sites, appropriately link to other company's profile when you mention them on your posts. And in turn these companies that you have made mention of and linked to will even share the comments to their own sites making you more exposed to their own audiences; this will then escalate the number of you followers dramatically. This works the same way when people reciprocate to your acknowledgements, companies do too.

Producing Relevant Content on a Regular Basis

People will be more interested to follow your page and share your posts when you have valuable and relevant content posted regularly. It's better to formulate a regular posting scheme with highly-optimized content. One of the best ways for people to remain in the minds of your followers is through constant presence through regular continuous content posting. People should see regular activities in your page otherwise they would lose interest in following you. The things you choose to post on your site would make a significant difference; make sure that when you post some advice, your followers would get what they have signed up for and make sure that all your posts would boost your brand or your business. Unrelated posts would not be too useful and it will only cause your followers to lose interest and would not promote your page anymore. Boost your business with an exceptionally powerful content.

Pay for Exposure

Having more exposure in social media by increasing the number of likes would be great for your business, but sometimes you would need to spend a little more to boost it a little more to broaden your horizons and widen your reach. The more people see your page, the more possibilities of having more followers and having more followers would lead to more sales and ultimately more gains. Paying to place ads will also further boost up your business and there is a plethora of opportunities to get your ads posted on pages you never knew that has ever existed.

Separate the Personal from the Professional Entity

We have mentioned to give your page a personal touch, but this is an entirely different thing. You shouldn't get too personal and put in too much of your personal views, preferences and opinions; because this would sometimes vex or bore your potential customers and even you existing clients; and personal posts should be done on a separate social media account. Adhere to the topics that pertain to your business because this is what people follow you for.

Perform some Analytics to Measure your Success in Social Media

Every business has to track the effectiveness of their marketing campaigns even in social media. Measuring the success or downfall of the social media marketing strategy will be useful in developing new tactics for increasing the number of followers, although it doesn't just have to depend on the quantity but of the quality of the followers; it would be much better if there are well-targeted audience. The people who decide to follow your page will make a good addition to your []email marketing list because they have initially shown interest in you brand or business. Monitor and track how many of these followers have actually visited your website through the links you have integrated in your posts; this is more valuable in determining the success of your social media campaigns.

Evoke Emotions

We sometime need to involve emotions particularly a stroke of a little humor; your posts would be more interesting when a dash of humor is incorporated and it will encourage more followers to share your content thereby making your profile available for more potential followers.

Know what your Audience Wants and What they are interested in

Do not just post what you think people would want to see and read because most of the time the things you think about may not be interesting to most people. Look into some analytics and try to search for things that most social media aficionados are interested in. Take a look at what's been trending and what types of posts get the most comments, shares or likes. Try to generate contents of the same type, but also take into consideration what your business is all about.

Post Blogs on Popular Sites with the same or related niche as your business
Contributing relevant and highly-optimized blog posts on popular niche sites and connecting them or linking them on your social media network profile will get more people interested to follow your page because it sends them a clear message that you do not just sell your brand, but you can share valuable information to all your followers. Having popular sites have your content posted on their site would establish business and brand credibility. More people clicking through the links in your blog post would mean more followers and this would really be good to your business as you are getting more people interested in your brand.

Generate network-specific landing pages

Creating a landing page on your business site for people who visit your social media page and linking the pages to your other social; media bios would be one of the best steps making more people aware about your brand. Although it would generate only marginal number of followers, it would help in driving more traffic on your business website and would definitely augment conversions.

Entice people with incentives

One of the best ways to attract the attention of most web visitors is by offering them with incentives if they follow your social media profile, like and share your posts. People are in the craze of what discounts, freebies and coupons they could get when they follow your page. This is a surefire way to encourage more people to follow you, but don't make the offers scammy and be true to all your offers. Make claiming of these incentives and offers easy otherwise people would lose interest and they would think that the offer is only a scam to get them to follow your page.

There are probably a hundred more ways to increase the number of followers for a business' social media page, but these are the proven effective ways that have been used by most successful businesses all over the world. Social media platforms are truly very popular venues to establish brand credibility and presence; and the dramatic increase in the number of reach would open up a pool of possibilities for sale and thereby revving up the business' revenue.

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Article Source: [] 15 Infallible Ways to Increase Your Followers in Different Social Media Platforms in an Instant
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