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Dominic Goss
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Dominic Goss   My Press Releases

How to Generate Floods of Leads

Published on 9/17/2017
For additional information  Click Here

Traffic is hard to get. It takes time tweaking your SEO
actions and split-testing over and over again.

So, when you finally start getting good streams of traffic
only to see those visitors disappearing seconds after they arrive
without buying anything, it can be frustrating.

But, don't despair. In reality, only 3% of all visitors
will ever make a purchase--and that's considered a very
good conversion rate.

So, the vast majority--over 97% of all people who come to
your site--will walk away. In fact, studies estimate that
most visitors will leave your website within 8 seconds,
without looking at a second page.

That's a lot of bleeding traffic. So, what does a good
affiliate marketer do about it? They flip that seemingly
lost traffic into highly valuable leads with email capture
forms.

Capturing Email Addresses

An email marketing list is infinitely more valuable than
any traffic-generating campaign.

This is because, while only 3% of your visitors will
consider a purchase on average, the average email capture
list will gather email addresses from 30% of all unique
visitors.

Ten times as many people are willing to part with their
email address than their money. It's not that surprising
if you really think about it.

Your visitors still need a solution for their problem, and
if you can offer them something useful in return for their
email address, they'll be much more willing to take you up
on it than they'd be to spend $37 of their hard-earned
money.

And conversion rates from people on an email list are much
higher, with long-term potential to make multiple
purchases.

However, simply saying you need to gather email addresses
and actually doing it are two different things.

To start with, you need to make sure people actually see
the form to enter their email address. This is done by
using a popover--a simple overlay on your site that will
ask them to sign up.

It's not a popup, so you don't need to worry about Google
getting fussy, and it can be timed to appear after they've
been reading for a while.

If you're interested in seeing what I'm talking about,
just head over to SaleHoo and wait a few seconds for their
form to pop up.

If you're worried about having people leave before your
form appears, you can have it appear when they try to
leave the page as well.

Getting the Signups

Simply having a box for them to sign up isn't always going
to work. You need to offer them incentive.

Imagine you're bartering with them for that email address.
You'll need to offer something of substantial value to get
them to relinquish their address.

If they're even remotely interested in the affiliate
offer, they very well may give in to get a freebie on the
topic. Good ideas for freebies include:

* Free Short Report - Something 15-30 pages long will
always be valuable for someone in need of answers.
* 7-part Mini-course - A mini-course is great because it
establishes a long-term connection with multiple messages.
* Trial Membership - Get them interested in the product
with introductory membership.

Having tools that offer a small bit of what they are
looking for--a snippet of the solution they've been
seeking--will often translate into a trust level you can
never develop from cold traffic that just arrived on your
site.

And, eventually, when you go to cash in on those leads and
pitch them an offer, they'll be much more amenable to
clicking on those links and checking out what you have to
offer.

 

Member Note: To comment on this PR, simply click reply on the owners main post below.
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