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Dominic Goss
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Dominic Goss   My Press Releases

How to Get High Search Engine Rankings

Published on 9/13/2017
For additional information  Click Here

Step one to getting higher rankings in any search engine

is understanding your competition.

Traffic Travis will help you research keywords, find
competitive advantages, and tap into promising opportunities
even in heavily competitive niches. Plus, it's free.

==> Traffic Travis

Today is going to hit on a question I get almost every day
from readers--the extremely broad question of how to get
higher search engine rankings. Unfortunately, there is no
single answer to this question.

It's one that would take hours to properly discuss, and
there are hundreds of books on the topic. But, I can
definitely show you the basics and tell you what you need
to be working on--all things you'll learn about in further
detail in the future.

What Search Engines Want

Google is the de facto search engine, meaning what Google
wants, we give.

As for what Google wants, we've never been privy to its
search ranking system. But we have been able to speculate
quite a bit. Here's a list of what we do know:

* Inbound Links: The original algorithm that made Google
what it is today is the one that taught the Web how to
rank sites by how many links they get from other sites.

In particular, Google ranks you by the links you get from
authority and reference sites.

Google doesn't like link exchanges, it doesn't like link farms
and it definitely doesn't like mostly empty pages with
unrelated content linking to you.

It does, however, like .gov and .edu sites, high-Page Rank
sites, and content-rich sites in your niche linking to

* Keyword Density: Keyword density is far less of a
factor than it once was, but it still stands out as a big
part of the process.

You'll need to ensure keywords appear in your title tags,
meta tags and headings.

Proximity and placement on your page are also important,
as they show the relative value of that keyword.

* Outbound Links: Links are fantastic coming in, but they
can be valuable going out, too. If you're referencing
quality, related sites in your niche, it will show that
you're intent on providing users with value and

* Clean HTML: Messy HTML that isn't verified or has bad
tags won't necessarily hurt you, but it sure won't help.

There are conventions and terms here that are too complex
to be brief about, but you'll want to have a programmer clean
up any code you use on your sites if it's old or doesn't
perform well.

* Navigation Structure: Your pages should all be linked
so that you can reach any other page on your site with
ease. Remove any dead-end links, and don't have any links
nested more than 3 pages deep in the structure.

* Content Quality: More and more, Google's spiders are
learning how to tell whether your content is decent

Using LSI (latent semantic indexing) and other natural
language filters to gauge the way your keywords are laid
out and how the content is formatted, they can tell if
you're writing for a ranking or for your audience.

The result is that most pages need to be at least 500
words long, often the longer the better--so long as it's
all valuable informaton. Focus on providing content that
is extremely useful to your niche audience.

Ultimately, getting high search rankings is a long process
that requires an expert eye for content development and
keyword planning.

However, if you do it right, you'll find infinitely more
value in your organic search listings than any single PPC
campaign could ever provide, as traffic will pour in
repeatedly without any additional cost.

Don't forget--to get the most out of your marketing
campaign, you need to know what you're up against. Traffic
Travis will provide that data quickly and easily.

==> Traffic Travis

Learn more about your competitors, the keywords your
audience is searching for and the potential ways your site
could move up in the rankings right away.


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